邀请名人做广告，只要商品确实货真价实，名人又愿意，这应该是广告技巧的上策，会产生很强的名人效应。但是货品质量差，广告又言过其实，又请名人做广告，这种广告一时也许会产生一些好的影响，但最终是砸了自己的牌子，也坍了名人的台，影响了名人的信誉。因此，名人在接受广告要慎之又慎。
To invite eminent persons to help make advertisements should be regarded as one of the best advertising strategies and could, of course, produce a spectacular(powerful) VIP effect, privided that those celebrities are perfectly willing to accept the invitation and, more importantly, the products to be advertised are genuine and of fair prices. Sometimes, while a commodity is of inferior quality, the advertisement is full of words lavishing praise on it, if a celebrity shows up as an image agent for such a product, the advertisement could, if any, be temporarily successful before it turns the brand of the product in question notorious and, more disastrously, ruins the reputation of the eminent person thereafter. So, the famous are well advised to think more than twice before they agree to appear on the commercial.
当今都市比较高贵的居住区中有群被人们称作单身贵族的人，他们通常是有些技术的专业人员，既年轻、富有，又选择自己的生活方式。近年来这类单身族的人数增长惹人注目。他们中有些人或许是为了追求事业而把婚姻列入自己的议事日程中，有些或许是沉溺在工作、旅游、娱乐、健身或交友等活动，总之他们保持单身的原因不尽相同。他们中百分之八十以上的人并没有摈弃传统的结婚价值观，并表示希望结婚或将来要结婚。但是在找到合适的人之前，他们有耐心等待，并对现在的单身生活表示满意。Nowadays in the city’s tonier residential districts there are people who are usually young, rich and tech-savvy professionals who choose to live independently as singles, following their own lifestyles. The number of singles has increased dramatically over recent years. The reasons for remaining single are various: some may be busy exploring careers without putting marriage on the agenda; some may devote themselves to their jobs, travel, entertainment, physical fitness or friendship. More than 80% of them have not abandoned the value of marriage, and they say they aspire to marry or they want to be married someday, but they are patient and feel
content being single until they meet the right person.
精力充沛、快乐轻松的人和沮丧、紧张、易怒的人相比不容易患感冒。当大脑“轻松情绪”的时候，它会向各个器官发出有助于保持身体健康的信号。保持健康的情绪可以有效的降低感冒、肺炎甚至癌症发生的可能性。另外，心情轻松愉快的人往往比消极紧张的人有更好的保健习惯。他们更容易有充足的睡眠，进行有规律的身体锻炼，而且他们体内某种紧张激素的含量较低People who are energetic，happy，and relaxed are less likely to catch a cold than those who are depressed，nervous，or angry．When the brain is“happy”，it sends messages to our organs that help keep the body healthy and sound．Your chance of developing the common cold，pneumonia，or even cancer may very well be decreased by keeping your brain in a healthy state．In addition，happy and relaxed people are prone to better health practices than their negative and stressed counterparts．They are more likely to get plenty of sleep and to engage in regular exercise，and have been shown to have lower levels of certain stress hormones．
财富使美国人的行为一直受到国际上的关注，因为它是旅游业发展的基础。19世纪末，有人认为，在海外的美国人是那些骤增财富的内在危险的象征，并使他们那并非完美无缺的社会准则和道德标准面临腐蚀的危险。自吹自擂、粗俗鲁莽、贪得无厌、麻木不仁很快成了早期的丑陋美国人的特征。周游列国的旅行者在全国人口中虽然只是一小部分，但在许多外国人眼里，他们就好像代表了这个国家所有的人，他们挥霍无度，看起来有着用之不尽的资产，这是最大的危险。美钞大有把旧世界历史上的奇珍异宝掠夺一空之势。一群追名逐利和涉猎文物古玩的人无孔不入，极大地搅乱了欧洲人的私人生活。
Wealth exposed American manners to continuing international scrutiny because it underwrote an expansion of tourism. In the lare nineteenth cenrury the American abroad symbolized for some the dangers of sudden wealth and became an instrument to expose comparative social codes and standards of morality.Boasting,vulgarity,obsessive
acquisitiveness ,and insensitivity were soon associated with this eraly version of the Ugly American. Representing a small portion of the population,the international travelers seemed to stand for the whole country in the eyes of many foreigners,and it was the prodigality of their wealth,the
apparently
limitless
wallets
and
purses,that seemed most dangerous.American money threatened to loot the Old World of its historic treasures,and aggressive celebrity hunters and relic gatherers to invade European privacy as well. 我赞成这样的理想：人应该各方面都很出色，既要有头脑，也要有健美的体格。我希望能得到某种幸福和快乐。美国是能得到这些东西的最好的地方，因为这里的人和我们的思想来自世界各地。至今到美国来寻梦的仍然大有人在。现在我明白了，决定美国梦能否实现的不是教育、不是机会、也不是艰苦的工作，而是权势和恐惧感。你在企业里爬到的地位越高，你失去的东西就越多。美国梦并没有破灭。今天在美国十分流行的想法是：千万不能失去梦想。
I agree to this ideal: people should be good in all aspects, It is necessary to have not only the mind, but also magnificent physique. I hope to get some kind of happiness and joy. The United States is the best place to get these things, because the people here and their ideas come from all over the world. So far , here are still many people to seek a dream. Now I know, It is not education, not opportunities, and not hard work, but power and fear that decide whether the American dream can come to be or not. The higher your position is in enterprise, the more you lose something. The American dream is not the end. The idea is very popular in the United States today: never lose one’s dream. Lesson 1
1.The representative presented to the committee a petition signed by 1,200 electors asking for a thorough probe into the financial scandal surrounding the candidate for the regional segislature.
2. The landlady fired the servant who pocketed household funds for his own use.
3. After exploring for more than half a year, the ecologist felt a great thrill from spotting the rare species at the foot of the mountain.
4. “Better late than never” is a platitude that is very familiar to most English speakers.
5. The couple had been trying to satisfy all the needs of their only youngster, who had been importuning for more pocket moneny all the time.
6. The unruly crowd became even more boisterous when the negotiator tried to quiet them.
7. The belief that one should work hard and be honest is deeply ingrained in our culture.
8. The company was financially cornered and almost went into bankruptcy during last year’s economic re
cession.
9. The employees tried to avoid every risk that might incur her displeasure during the first month after her divorce.
10. In order to prevent a sudden outbreak of hostilities, we must make no provocative move
11. The author of the book made a comparative study of courtesy between the two different cultrues. (etiquette)
12. After long night of revelry at the New Year’s Eve party ,most of the guests were drunk.(looped) 13. Since the beginning of last month, she has suffered now and then from a sharp and unexplained headache for which the doctors are trying to find a cure. (unaccountable)
14. The security guard spoke angrily and seriously to the group of noisy boys acting up in the garden of the hotel. (told off
15. Compared with all his peers, the young engineer had been noticeably successful in that field.(conspicuously)
16. Many men tend to regard daily housework such as cooking, cleaning and laundry to be an irritating nuisance. (pesky)
17. The psychiatrist encouraged his patient to release all his resentment at the way life had treated him.(let loose)
18. In this lively romantic historical novel, the author narrates a riveting love story between two great figures of the 19th century. (race)
19. She was depressed by the gloomy, fog-bound scene on the waterfront and felt even more lonely.(murky)
20. The chairman advised both parties to calm down and be rational because thy had reached a sensitive stage of their business negotiations.(ticklish) Lesson2
1. Italian neo-realist cinema focused on working—class subjects, using amateur actors and filming on location, rather than in the studio.
2. Despite his wartime atrocities,(行)Hitler is still revered by neo-Nazi in many countries. 3. Neo-fascist groups are an increasing threat to ethnic minorities across Europe.
4. By neocolonialism we mean the practice of granting a sort of independence with the concealed intention of making a liberated country a client—state. 5. The tutor tried hard to dissuade(
阻
止) students from using neologism in formal writing.
6. He is a neo-Darwinist who always preaches that the evolutionary development of plants and animals is principally determined by natural selection, and that acquired characteristics cannot be inherited. 7. The architect traveled around the whole of Europe seeking Palladio’s wonderful 16th-century neo-classical buildings.
8. In view of the still unknown physical risks that cloning might impose on neonates, caution is appropriate.
9. The challenge for the future lies in fostering conditions in cities that will be favorable to economic growth.
10. The old lady raved about her grandchildren for about an hour.
11. Gene therapy-----the actual correction or replacement of defective gene sequences in the embryo or the adult ------is the holy grail of genetic medicine. 12. Through genetic engineering, will scientists be tampering with the genetic diversity that has been the mainstay of human survival in the past? 13. A news release by the Chinese Ministry of Personnel printed in a few leading newspapers and on news websites caught the attention of thousands of twenty-somethings in October. 14. For many reasons, the vast majority of heterosexuals still prefer the “old—fashioned”, sexual way of producing children. No other method better expresses the loving union of a man and a woman seeking to make a baby.
15. It is absolutely mandatory that every driver of a vehicle must pass a driver’s license test.
16. In today’s lightning—speed world many singles are embracing the newest trend in relationship ----- speed dating-------to size up a potential love interest. 17. As a young man, he spent a lot of time meditating upon the purpose of life. 18. She really enjoyed the film because it was a(n) fusion of history and contempora Lesson 3
1. In China, home computer ownership is expected to exceed that of the U.S. and Europe combined. ( outstrip )
2. The company has been placed in a state of uncertainty as the board decides what to do next.( limbo) 3. He wrote quickly, but from time to time the stopped and outbreak of civil war. ( ceased) 4. Thousands of refugees left the country following the outbreak of civil war.( in the wake of)
5. An airline spokesman stated that the safety of passengers was absolutely of the most important. (paramount)
6. The use of animals in scientific tests raises difficult moral questions. (ethical) 7. TV coverage of the match had to be extended when it went into over—time.（prolonged）
8. He’s a good person to be with if ever youre in a tough situation. ( thorny)
9. He seemed to be a born liar. ( congenital) 10. The operation was rather painful, but I felt a lot better afterwards. (subsequently)
11. In the Netherlands euthanasia has already been legalized.
12. Some observers doubt whether the peace process can be salvaged 13. Lack of essential minerals can cause deformity in unborn children.
14. All the cars are tested for defects before they leave the factory
15. We help people with mental or physical handicaps to find work
16. She had a(n) lingering sense of guilt for some time after breaking off her relationship with Henry. 17. The Government has to grapple with the problem of unemployment.
18. He was arrested for allegedly stabbing his former wife
19. To her relief she was acquitted of all the charges laid against her.
20. The frontiers of medical knowledge are being pushed farther outwards as time Lesson 5
1.sat in rapt attention (complete; engrossed) 2.pay for the use of the inn’s facilities (resources; means)
3. a seemingly intelligent couple condone behavior that is so obviously rude (overlook; ignore) 4. witness the abominable display (contemptible) 5. comparing assessments of (appraisals) 6. her friend’s mother was livid (furious) 7. learn to behave more gallantly than they feel (bravely; politely)
8. call a neighbor a jerk (idiot; fool)
9. become aggressive, demanding and rude at the slightest provocation(irritation; annoyance) 10. the result of thoughtlessness rather than of deliberate aggression. (intentional; purposeful) 11. It is not our desire to be provocative, but the status quo cannot continue. Neither can the present standoff, without the danger of a more serious confrontation that nobody wants.
12. Like all derivatives, they function, essentially, as bets on the direction of particular markets. So coveted is such insurance that the total face amount -----or “notional value”-----of swaps and similar contracts has soared to an astronomical $11 trillion.
13. Annoyed, shareholders have moved to curb such abuses-----just as they have moved to remove a number of CEOs in recent months.
14. The day was star—crossed, Friday, October 13th, on the eve of the second anniversary of a(n) devastating market crash
15. In a(n) appalling demonstration of the mistreatment of recruits and their meager food rations, in March 1993 four sailors on Russky Island in the Far East died of malnutrition.
16. Even more interesting, from a business perspective ,is the so—called intranet----the collection of networks that connect computers within corporations---- that both Sun and Microsoft have targeted as a rich area for growth.
17. She was at times less successful winning over her counterpart at the U.N., who, like Napoleon’s army, travels on his stomach.
18. Members of the NASA—led team arrived in Washington fully prepared to enter the fray. 19. Negotiation could sometimes defuse these situations and produce more acceptable consequences for both parties.
20. It may not seem much consolation to point out that the teacher, too, becomes frustrated when his efforts appear to produce less than obvious result. Lesson 6
1. Marsgall’s skills and her pleasant and sociable personality made her very effective in her public relations job. (outgoing)
2. Mary was small, pretty, and very ambitious (petite)
3. He has always strongly and clearly denied the allegations. (emphatically)
4. On the surface Dana was calm and self—assured, but I knew that this wasn’t completely the case. (self-possessed)
5. Many of its best—educated residents have been driven to neighboring counties in search of better jobs. (quest)
6. He was certainly the most attractive and pleasant lecturer there. (personable)
7. For a while she imagined that she was a rich woman, living in a beautiful house. (fantasized) 8. I like the idea of getting married but I don’t accept the traditional view of what marriage should be all about. (buy into)
9. They decided to postpone the wedding until Pam’s mother was out of the hospital (defer)
10. The government got involved in a bitter dispute between the miners and their employers.( caught up)
11. Fathers are encouraged to be more involved with their families.
12. Edinburgh sees itself as a university of the new millennium, committed to research and teaching. 13. I couldn’t figure out who the lady with the sunglasses was.
14. Researchers are convinced that there is a genetic cause for the disease.
15. Spatial mobility tends to be highest among the most affluent groups on the one hand and the poorest on the other.
16. She didn’t want to be tied down by a full-time job.
17. She loves her life and is immersed in the quest for knowledge for knowledge’s sake.
18. It seems like everybody in America is looking for the end of the rainbow 19. Some claim that the herb has therapeutic value for treating pain.
20. She has lots of good ideas, but she has difficulty formulating them.
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