临沭柳编发展现状

产业现状：

柳编制品加工精细，经济耐用，使用方便，节能环保，观赏价值较高，集实用、观赏、环保于一身，作为临沭的六大支柱产业之一，是重要的出口创汇项目，是富民、富企、富财政的绿色环保产业。

早在唐朝贞观年间，以条柳命名的白旄镇“柳庄村”的村民，就以传统手工艺将沭河岸边的“杞柳”编织成箱、斗、箢子、簸箕等产品，供人们生产和生活使用。因此柳编在临沭的起源距今已有1360余年的悠久历史，但直至1953年临沭才真正有了第一家柳编工艺品厂，而到了1973年柳编产品正式纳入了国家出口计划，从而突破了我国出口柳制品的空白1978年组建全国首家柳编制品外贸企业。

由于我县土壤尤其是沿沭河的土质，比较适合杞柳生长，全县条柳种植面积最多达5万余亩，农村家庭编织户5万户，10余万人有着丰富的柳条编结经验，直接从事柳编的编织人员6万多人，柳编工艺品加工的花色品种2万种以上，实现柳编工业总产值11亿元，产品出口东南亚、日本和欧美等120多个国家和地区。全县柳编加工企业140余家，其中有出口实绩的条柳编企业50余家，柳编出口总额上亿美元，占出口总额的四成以上。

由此我的家乡临沭县被国家林业局、中国经济林协会命名为'中国名优经济林杞柳之乡',中国工艺美术协会授予“中国柳编之都”，并建成了国内首座以柳编为主题的文化艺术馆。

面临问题：

近年来伴随着柳编产业的快速发展，阻碍柳编发展的问题也逐渐显现。

条柳供不应求。

目前，全县实有杞柳种植面积约2万亩左右，主要分布在青云镇白旄镇郑山街道北部等。

近几年全县条柳种植面积逐年减少，我县柳条数量远不能满足生产的需要，各柳编企业所需的原材料60%以上需要从内蒙、安徽、河南等地大量购进。

这是由于我县种植小麦有粮食直补政策，而种植柳条不能获得国家补贴，加上农资及人力成本价格上涨较快，杞柳种植比小麦的种植施肥多、施药多、浇水多，所需人工多,并且病虫害影响较重，特别近几年橡皮虫高发，直接影响了柳条的生长，部分柳田连片发生，导致柳条连片死亡，影响了种植。

再者伴随着周边县区柳编企业的迅速发展，我县也日益面临着有企业、无原料的危机。

企业税费偏重。

目前，税务部门对柳编企业实行定税制，税负控制在4%，显得偏重，受原材料价格、劳动力价格上涨因素影响，导致企业盈利水平较低。

环保部门的排污费、防疫部门的职工健康查体费，都大大增加了柳编企业的生产成本和费用，加重了企业的负担，降低了企业的利润，影响柳编企业的生产经营的积极性。

品牌意识薄弱。

全县目前仅“金柳”、“晴朗”、“荣华”等品牌已成功注册，并发挥作用，而大部分柳

编制品加工企业在国内外没有注册商标，无出口名牌产品，无知识产权保护意识，缺乏自主的品牌，出口的商品中大多贴牌生产。

缺乏龙头企业。

目前，我县至今还没有销售收入过亿元的柳编企业，2012年出口额500万美元以上的企业只有7家，柳编产业缺乏龙头企业的强劲带动。

产业后继乏人。

现在从事柳编加工人员，大都是五十年代、六十年代出生的 他们受教育程度相对较低；

目前全县柳编企业的100多名企业管理人员中，大专以上学历的比例不到10%；在2000多名企业管理人员和营销人员中，大专以上学历的比例不足30%，具有中级以上职称的比例不到5%，柳编行业急需高水平经营管理人才。

随着经济繁荣和发展，工业企业的增加，用工也相应增加，新一代年轻人，多数都受到较高的教育，通过多年有规律的读书生涯，不适应农村没白没黑的生活，所以不愿意在农村从事杞柳种植和柳编加工，导致今后条柳种植和柳编加工人力资源不足。

未来趋势：

临沭柳编的健康发展离不开民政企多方的共同努力。

为给柳编的发展创造宽松环境，当地政府制定了《支持柳编产业的十三条》等相关政策，同时加大资金投入，搞好组织协调，提供政策、技术和信息多方位全方面的服务，为

杞柳发展创造了优良的环境。

为了实施区域品牌战略，不断提升产业竞争力，在109届广交会上，临沭县商务局安排县柳编商会为每个参展企业制作了一块刻有“中国柳编之都”、“临沭柳编”地理标志和会员企业中英文名称的铜质宣传牌，将其挂在摊位的醒目位置从而进一步扩大临沭县“中国柳编之都”的知名度。

为保证临沭柳编出口产品质量安全，规范柳编企业原辅料的采购行为，柳编商会发挥了积极作用，实行原材料统采共用，对油漆、染料等部分原材辅料，实行集中统一采购、统一配送、统一检验、会员企业共同使用的办法。

通过“共采共检共用”的可溯源制度，真正使临沭柳编产品达到环保指标要求，符合商会企业联盟出口产品质量标准，自觉维护了“中国柳编之都”良好形象。

同时，通过集中大批量比价采购，还可以降低企业生产成本，保证了产品质量，增加会员企业经济效益。

自2010年6月开始，为进一步提升临沭柳编的国际市场层次，提高市场竞争力，发挥“临沭柳编”市场品牌效应，增强市场发展后劲，临沭施行部门与企业联手模式，县柳编产业发展领导小组管理办公室和柳编商会邀请了市商务局、县科技局、质监局、工商局等部门的同志就柳编企业品牌建设的有关问题做了专题培训，宣讲政策，从而调动企业积极性，发挥企业主题地位，收到良好效果。

Industry Status:

Willow products processing fine, economical and durable, easy to use, energy saving, high ornamental value, set of practical, ornamental, environmental protection in one, as one of the six pillar industries linshu is an important export item, is enriching the rich prices, rich green finance industry.

Early in the Schedule of years, in order to strip the white willow named Mao town \"Liu Village,\" the villagers, with regard to traditional crafts will Shuhe shore \"Salix\" weaving into the box, bucket, Yuan son, dustpan and other products for people to produce and live use. So Willow's origins dating back more than 1360 in linshu years of history, but until 1953 with the first truly linshu willow handicraft factory, and to the 1973 Willow product formally incorporated into the National Export Initiative, which broke through the China's exports of white willow products in 1978 established the first national willow products foreign trade enterprises.

Since the county soil, especially soil along Shuhe, more suitable for the growth of Salix, willow planting area of the county of up to 50,000 acres, 50,000 rural households weaving households, more than 10 million people have a wealth of experience wickerwork directly willow weaving personnel engaged 60,000 people, willow handicraft processing of more than 20,000 kinds of varieties, 1.1 billion yuan of industrial output value realized willow, products exported to Southeast Asia, Japan and Europe and America more than 120 countries and regions. Willow county more than 140 processing enterprises, which export performance of enterprises more than 50 Willow, Willow total exports billions of dollars, total exports Sichengyishang.

Thus my hometown LINSHU by the State Forestry Administration, China forest association named 'China town famous forest Salix integra', awarded \"China Willow are\" Chinese Arts and Crafts Association, and built a home in Willow's first cultural theme Museum of Art.

Faced with the problem:

With the rapid development in recent years, willow industry and hinder the development of Willow problems gradually.

Article willow in short supply. Currently, the county is indeed Salix cultivation area of about two acres, mainly in the town of Cheng Yun Bai Mao town north of Hill Street and so on. In recent years, the county of willow acreage decreasing, the county can not meet the needs of the number of wicker production, the raw material needed for each Willow companies need a lot more than 60% purchased from Inner Mongolia, Anhui, Henan and other places. This is because the county has grown wheat grain subsidy policy, while planting wicker not get state subsidies, coupled with agricultural and labor costs rose faster than Salix planting wheat planting fertilizing, spraying more water and more, labor required much. And pests affecting heavier, especially in recent years, high-fat rubber worms, a direct impact on the growth of wicker, partly contiguous Yanagida occurred wicker contiguous death, affecting planting. Again With the rapid development of the surrounding counties Willow enterprises, the county-owned enterprises are also increasingly faced with no raw material crisis.

Emphasis on corporate taxes. Currently, corporate tax departments to implement on Willow given tax, tax controls at 4%, it is biased by raw material prices, the impact of the price of labor rises, resulting in a lower level of corporate profits. Sewage charges environmental protection department, employee health and epidemic prevention departments examination fee, have greatly increased the willow production costs and expenses, increase the burden on businesses, reduce corporate profits, affect the enthusiasm of willow production and operation of enterprises.

Brand awareness is weak. The county Currently, only the \"Golden Willow\\"sunny\of willow products processing enterprises at home and abroad is not registered trademark, no export brand, no awareness of IPR protection. Lack of independent brands, exports of goods, most OEM production.

Lack of leading enterprises. Currently, the county has yet to Willow billion sales revenue of enterprises, in 2012 exports of more than $ 5 million in business only seven, willow industry leading enterprises lack a strong drive.

Industry Houjifaren. Willow is now engaged in processing personnel, mostly fifties and sixties they were born relatively low level of education; currently more than 100 county Willow enterprise business management personnel, the proportion of college education is less than 10%; in more than 2,000 corporate executives and marketing staff, the proportion of college education is less than 30%, the proportion of intermediate professional titles have less than 5%, willow

industry in urgent need of high-level management personnel. With economic prosperity and development, and increase industrial enterprises, employment also increased. New generation of young people, most of them by higher education, through years of regular school career, not white not black suited to rural life, so I do not willing to engage in rural areas and willow Salix cultivation and processing, resulting in insufficient future planting of willow and willow processing of human resources.

Future trends:

Healthy development is inseparable from the Home prices Linshuliubian parties to work together. As to the development of willow to create a relaxed environment, the local government formulated the \"support of 63 of the willow industry\" and other relevant policies, while increasing capital investment, improve organization and coordination, provide policy, technical and information services to all aspects of multi-faceted, create a good environment for Salix development.

In order to implement regional brand strategy and improve industrial competitiveness, on the 109th Canton Fair, Willow Linshu County Chamber of Commerce Bureau of arrangements for each participating enterprises produced a piece engraved with \"China Willow are\\"Linshuliubian\" Geography signs and billboards member companies in the English name of the copper, which was hung prominently in the booth to further expand LINSHU \"China willow\" of visibility.

To ensure the quality and safety of export products Linshuliubian standardize

the procurement of raw materials business behavior Willow, Willow Chamber of Commerce has played an active role in the implementation of EC adopted a common raw material for paints, dyes and other parts of raw wood materials, the implementation of centralized procurement, unified distribution, uniform inspection, a common approach used by member companies. By \"total recoverable seized shared\" traceability system that really makes Linshuliubian products meet the requirements of environmental indicators, in line with Enterprise Alliance Chamber of Commerce export product quality standards, and consciously safeguard the \"China Willow are\" good image. At the same time, by focusing on high-volume parity purchasing, you can also reduce production costs, ensuring product quality, economic efficiency of enterprises to increase membership.

Since the beginning of June 2010, to further enhance the international market level Linshuliubian, improve market competitiveness, to play a \"Linshuliubian\" market brand, enhance market development potential, departments and enterprises jointly implemented linshu mode, County willow industry development leading Group management Office and willow Chamber of Commerce invited comrades Municipal Bureau of Commerce, County Technology Bureau, the Quality Supervision Bureau, the Trade and Industry Bureau and other departments on issues related to corporate brand building willow made a special training, preaching policies, in order to mobilize the enthusiasm of enterprises play enterprise theme status, received good results.

产业现状：

Industry status:

柳编制品加工精细，经济耐用，使用方便，节能环保，观赏价值较高，集实用、观赏、环保于一身，作为临沭的六大支柱产业之一，是重要的出口创汇项目，是富民、富企、富财政的绿色环保产业。

Fine wicker products processing, economic and durable, easy to use, energy conservation, environmental protection, high ornamental value, practical, ornamental and environmental protection at a suit, as one of the six pillar industries of LinShu, is an important export projects, is rich, rich, rich financial enterprises of green environmental protection industry.

早在唐朝贞观年间，以条柳命名的白旄镇“柳庄村”的村民，就以传统手工艺将沭河岸边的“杞柳”编织成箱、斗、箢子、簸箕等产品，供人们生产和生活使用。因此柳编在临沭的起源距今已有1360余年的悠久历史，但直至1953年临沭才真正有了第一家柳编工艺品厂，而到了1973年柳编产品正式纳入了国家出口计划，从而突破了我国出口柳制品的空白1978年组建全国首家柳编制品外贸企业。

As early as the tang dynasty years, the article to the willow named white Mao town \\\"LiuZhuang village\\\" of villagers, with traditional handicraft to weave the shuhe river shore of salix integra \\\"boxes, bucket, Yuan, dustpan, and other products, for the use of production and life. So the wicker LinShu origin has a history of more than 1360 years ago, but until 1953 LinShu truly had the first wicker handicraft factory, and in 1973 formally incorporated into the national export initiative, wicker products to break through the gaps in our country export

willow products in 1978 to form a national first wicker products foreign trade enterprises.

由于我县土壤尤其是沿沭河的土质，比较适合杞柳生长，全县条柳种植面积最多达5万余亩，农村家庭编织户5万户，10余万人有着丰富的柳条编结经验，直接从事柳编的编织人员6万多人，柳编工艺品加工的花色品种2万种以上，实现柳编工业总产值11亿元，产品出口东南亚、日本和欧美等120多个国家和地区。全县柳编加工企业140余家，其中有出口实绩的条柳编企业50余家，柳编出口总额上亿美元，占出口总额的四成以上。

Because of my county soil especially along the shuhe river soil, suitable for growth of salix integra, article county of up to more than 50000 mu of cultivated area, rural households weaving 50000, more than 10, ten thousand people, has a wealth of wicker knitting experience directly engaged in weaving wicker staff more than 60000 people, wicker handicrafts processing more than 20000 kinds of designs, realize the wicker gross value of industrial output 1.1 billion yuan, products are exported to southeast Asia, more than 120 countries and regions such as Japan and Europe and the United States. The county more than 140 wicker processing, including the export performance of the more than 50 wicker, wicker hundreds of millions of dollars, the total export accounts for more than forty percent of total exports.

由此我的家乡临沭县被国家林业局、中国经济林协会命名为'中国名优经济林杞柳之乡',中国工艺美术协会授予“中国柳编之都”，并建成了国内首座以柳编为主题的文化艺术馆。

Hence my hometown linshu by the state forestry administration, China association of economic forest named 'Chinese famous hometown of economic forest salix integra', China arts and crafts association awarded the \\\"China of wicker\\\

面临问题：

Facing problems:

近年来伴随着柳编产业的快速发展，阻碍柳编发展的问题也逐渐显现。

In recent years, along with the rapid development of the industry of wicker, problems hindering the development of the wicker also gradually revealed.

条柳供不应求。目前，全县实有杞柳种植面积约2万亩左右，主要分布在青云镇白旄镇郑山街道北部等。近几年全县条柳种植面积逐年减少，我县柳条数量远不能满足生产的需要，各柳编企业所需的原材料60%以上需要从内蒙、安徽、河南等地大量购进。这是由于我县种植小麦有粮食直补政策，而种植柳条不能获得国家补贴，加上农资及人力成本价格上涨较快，杞柳种植比小麦的种植施肥多、施药多、浇水多，所需人工多。并且病虫害影响较重，特别近几年橡皮虫高发，直接影响了柳条的生长，部分柳田连片发生，导致柳条连片死亡，影响了种植。再者伴随着周边县区柳编企业的迅速发展，我县也日益面临着有企业、无原料的危机。

A willow in short supply. At present, the county actual salix integra about 20000 mu of cultivated area, mainly distributed in qingyun town white Mao town

sane north street, etc. Article in the county in recent years the willows planted area reduced year by year, my county wicker number far cannot satisfy the need of production, raw materials more than 60% for the various wicker enterprise need from Inner Mongolia, anhui, henan and other places large purchases. This is because of my county wheat has a policy of direct subsidies to grain producers, and planting willow cannot obtain the state subsidies, plus agricultural materials and labor costs rise in price quickly, salix integra planting than wheat planting, fertilizer, pesticide, water, artificial much needed. Effect is heavy and plant diseases and insect pests, special rubber worm high incidence in recent years, a direct impact on the growth of the wicker, part of his shall occur, causing the wicker shall die, affected the cultivation. Moreover along with the rapid development of the surrounding county wicker enterprise, our county is a growing crisis facing the enterprise, no raw material.

企业税费偏重。目前，税务部门对柳编企业实行定税制，税负控制在4%，显得偏重，受原材料价格、劳动力价格上涨因素影响，导致企业盈利水平较低。环保部门的排污费、防疫部门的职工健康查体费，都大大增加了柳编企业的生产成本和费用，加重企业的负担，降低企业的利润，影响柳编企业的生产经营的积极性。

Focuses on corporate tax. At present, the tax authorities to the wicker enterprise implement tax system, tax control in 4%, seem to be overweight, affected by the price of raw materials and labor price increases, lead to the low level of corporate profits. Discharge, epidemic prevention departments of environmental protection department worker health physical examination fee, greatly increased the wicker enterprise's production costs and expenses, aggravate

the burden of enterprises, reduce the enterprise's profit, affect the production and operation of wicker enterprise's enthusiasm.

品牌意识薄弱。全县目前，仅“金柳”、“晴朗”、“荣华”等品牌已成功注册，并发挥作用。而大部分柳编制品加工企业在国内外没有注册商标，无出口名牌产品，无知识产权保护意识。缺乏自主的品牌，出口的商品中，大多贴牌生产。

Brand awareness is weak. The county at present, only \\\"riverside\\\\\\"clear\\\" and \\\"glory\\\" brand has been successfully registered, and play a role. And most of the wicker products processing enterprises at home and abroad is not a registered trademark, no export brand products, without the protection of intellectual property rights awareness. The lack of independent brands, exports of goods, most of the OEM.

缺乏龙头企业。目前，我县至今还没有销售收入过亿元的柳编企业，2012年出口额500万美元以上的企业只有7家，柳编产业缺乏龙头企业的强劲带动。

Lack of leading enterprises. At present, our county has yet to wicker enterprise sales income over one hundred million yuan, in 2012, exports more than $5 million, only seven of enterprise, wicker industry lack of leading enterprises strong impetus.

产业后继乏人。现在从事柳编加工人员，大都是五十年代、六十年代出生的 他们受教育程度相对较低；目前全县柳编企业的100多名企业管理人员中，大专以上学历的比例不到10%；在2000多名企业管理人员和营销人员中，大专以上学历的比例不足30%，具有

中级以上职称的比例不到5%，柳编行业急需高水平经营管理人才。随着经济繁荣和发展，工业企业的增加，用工也相应增加.新一代年轻人，多数都受到较高的教育，通过多年有规律的读书生涯，不适应农村没白没黑的生活，所以不愿意在农村从事杞柳种植和柳编加工，导致今后条柳种植和柳编加工人力资源不足。

Industry has dried up. Now engaged in the wicker processing personnel, are mostly born 50 s and 60 s Their level of education is relatively low; Currently the wicker enterprise in the management staff of more than 100 enterprises, college degree or above in less than 10%; In more than 2000 enterprises in the management and marketing personnel, college degree or above in the proportion of less than 30%, with intermediate above title proportion less than 5%, wicker industry needs a high level management personnel. With economic prosperity and development, the increase of industrial enterprises, and additional employment. A new generation of young people, most are subject to higher education, through years of regular study career, don't adjust to life in the countryside not white not black, so don't want to engaged in salix integra planting and wicker processing in the rural areas, the article leads to the future of planting and wicker processing of human resources.

未来趋势：

The future trend:

临沭柳编的健康发展离不开民政企多方的共同努力。为给柳编的发展创造宽松环境，当地政府制定了《支持柳编产业的十三条》等相关政策，同时加大资金投入，搞好组织协

调，提供政策、技术和信息多方位全方面的服务，为杞柳发展创造了优良的环境。

LinShu wicker the healthy development of the joint efforts of enterprise depends on people in every way. To create a comfortable environment, the development of the wicker local government formulated the \\\"support the article 13 of the wicker industry\\\" and other relevant policies, increase the capital investment at the same time, good organization and coordination, to provide comprehensive all aspects of policy, technology and information services, create a good environment for development of salix integra.

为了实施区域品牌战略，不断提升产业竞争力，在109届广交会上，临沭县商务局安排县柳编商会为每个参展企业制作了一块刻有“中国柳编之都”、“临沭柳编”地理标志和会员企业中英文名称的铜质宣传牌，将其挂在摊位的醒目位置从而进一步扩大临沭县“中国柳编之都”的知名度。

In order to implement the strategy of regional brand, and constantly promote the competitiveness of the industry, on the 109th Canton fair, linshu wicker business bureau arranged county chamber of commerce for each enterprises produced a piece of engraved with \\\"China of wicker\\\\\\"LinShu wicker\\\" geographical indications and member enterprise name in both Chinese and English signs, copper to hang in the booths pride of place to further expand linshu of wicker \\\"China\\\".

为保证临沭柳编出口产品质量安全，规范柳编企业原辅料的采购行为，柳编商会发挥了积极作用，实行原材料统采共用，对油漆、染料等部分原材辅料，实行集中统一采购、

统一配送、统一检验、会员企业共同使用的办法。通过“共采共检共用”的可溯源制度，真正使临沭柳编产品达到环保指标要求，符合商会企业联盟出口产品质量标准，自觉维护了“中国柳编之都”良好形象。同时，通过集中大批量比价采购，还可以降低企业生产成本，保证了产品质量，增加会员企业经济效益。

In order to ensure the LinShu wicker export, product quality and safety specification wicker enterprise raw materials purchasing behavior, wicker chamber of commerce has played a positive role, implements the BHG has common raw materials, to paint, dye and other part of the raw materials, implement centralized and unified purchase, unified distribution, unified inspection, member enterprise common use way. Through sharing \\\"by examining common traceable system, the real LinShu wicker products meet the requirements of environmental protection index, conform to the chamber of commerce enterprise alliance export product quality standard, consciously maintain the good image of wicker\\\" China \\\". Mass comparison at the same time, by focusing on purchasing, can also reduce the production cost, ensure the product quality, increase the member enterprise economic benefits.

自2010年6月开始，为进一步提升临沭柳编的国际市场层次，提高市场竞争力，发挥“临沭柳编”市场品牌效应，增强市场发展后劲，临沭施行部门与企业联手模式，县柳编产业发展领导小组管理办公室和柳编商会邀请了市商务局、县科技局、质监局、工商局等部门的同志就柳编企业品牌建设的有关问题做了专题培训，宣讲政策，从而调动企业积极性，发挥企业主题地位，收到良好效果。

Since June 2010, in order to further improve LinShu wicker international

market level, improve market competitiveness, play \\\"LinShu wicker\\\" market the brand effect, the sustaining development of the market, LinShu joint enforcement departments and enterprises mode, county wicker industry development leading group office and wicker chamber of commerce invited city business bureau, county technology bureau, supervision bureau, industrial and commercial bureau and other departments of comrades wicker made special training issues related to the enterprise brand construction, preaching policy, so as to arouse the enthusiasm of enterprises, and use of subject status of the enterprise, received good results.