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METHOD AND SYSTEM FOR AUTOMATICALLY DETERMINING DE

2023-01-23 来源:步旅网
专利内容由知识产权出版社提供

专利名称:METHOD AND SYSTEM FOR

AUTOMATICALLY DETERMININGDEMOGRAPHICS OF MEDIA ASSETS FORTARGETING ADVERTISEMENTS

发明人:Brendan KITTS,Brian BURDICK,Dyng

AU,Tyson ROBERTS

申请号:US14844267申请日:20150903

公开号:US20150382040A1公开日:20151231

专利附图:

摘要:Described herein is a system and method of ad targeting that automaticallymatches advertisements to media based on the demographic signatures of each. Themethod and system include calculating a match score between historical buyer

demographics and media demographics. Media which is similar to the demographic of theproduct buyers is targeted for advertising.

申请人:Lucid Commerce, Inc.

地址:Seattle WA US

国籍:US

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