专利名称:METHOD AND SYSTEM FOR
AUTOMATICALLY DETERMININGDEMOGRAPHICS OF MEDIA ASSETS FORTARGETING ADVERTISEMENTS
发明人:Brendan KITTS,Brian BURDICK,Dyng
AU,Tyson ROBERTS
申请号:US14844267申请日:20150903
公开号:US20150382040A1公开日:20151231
专利附图:
摘要:Described herein is a system and method of ad targeting that automaticallymatches advertisements to media based on the demographic signatures of each. Themethod and system include calculating a match score between historical buyer
demographics and media demographics. Media which is similar to the demographic of theproduct buyers is targeted for advertising.
申请人:Lucid Commerce, Inc.
地址:Seattle WA US
国籍:US
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