专利名称：Providing advertisements on a social
network
发明人：Banadaki, Seyed Vahab Mirrokni,Cortes,
Corinna,Chang, Edward Y.
申请号：AU2011349483申请日：20111219
公开号：AU2011349483A1公开日：20130718
摘要：In one implementation, a computer-implemented method includes receiving, ata server system, a request for an advertisement to provide to a first user of a socialnetwork, and determining, for each of a plurality of advertisements, a probability that thefirst user will select the advertisement based, at least in part, on previous propagationsof the advertisement by one or more second users of the social network. The methodcan further include scoring, by the server system, the plurality of advertisements basedupon the determined probabilities of selection by the first user and bids associated withthe plurality of advertisements, and providing one or more of the plurality of
advertisements for presentation to the first user based upon the scoring of the pluralityof advertisements.
申请人：Google Inc.
代理人：Pizzeys
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