Whenever at year-end, also meet the year-end summary. years YuHuangJian tea industry restructuring, years in March, the county TV schedule for YuHuangJian company director television series, I have the honor to met the YuHuangJian after the restructuring, and is the company always "the promising talents, zhang made advertising department minister. Almost six years, under the guidance of the leadership of the company's main support, rely on the sales department and other departments colleagues cooperation, through the media publicity, and develop the activities of cultivation and gradually expanded YuHuangJian visibility and reputation of the brand, promotes the overall promotion of the project planning, project reserve talented person in the future for the company. Just now, weeks in company always have commendable propaganda work made a presentation to you. Here, I want to say, the result belongs to you, credit is also belong to the team.
Today, YuHuangJian will set up a new tourism development company, YuHuangJian made me again. To reduce the future work burden and pressure, before accepting the position, general manager of the company from my planning department minister. Although in recent years, due to my limited ability and level, the propaganda work, such as brand positioning, project marketing, event planning, enterprise brand publicity, news media, public relations, internal management and the lack of this and that, but I still want to take this opportunity to emphasize the importance of branding.
As a communication between enterprises and consumers the most effective way to brand publicity can improve enterprise well-knownness, shaping the corporate image, establish enterprise reputation, cultivate brand loyalty, in order to promote the development of the enterprise have the effect of get twice the result with half the effort. It is not happen overnight but corporate communications, both must focus on service reality marketing demand, and to give attention to two or morethings enterprise brand capital accumulation, it is a long process. Communication goals and marketing objectives should have consistency, target is a target for marketing brand communication services. In the implementation of brand communication, want to understand their own brand core value, connotation, to public relations, sales promotion, visual, publicity tools such as language to achieve unity, harmonious communication effect.
Though, my job is not to everyone's requirements and expectations, even though I have given it a few years the accumulation of media resources from all walks of life and all the material about YuHuangJian completes the handover, I to promote the work also has a lot of love and, in the coming days to propaganda you need me to do things will still be responsive, however, I believe that with the development of the company, more talented people. "Sunrise river bonus - fire, spring to bluish green blue". Believe that the next will do better than me.