samsung history~
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发布时间：2022-04-20 09:21
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热心网友
时间：2023-08-14 22:51
对滚滚而来的数字化浪潮，雄心勃勃的韩国人现在已盯上了英特尔巨人，试图要赶超英特尔，坐上芯片制造的头把交椅，当数字时代的真正英雄。我们不禁要追问，英特尔能否奋起反击，三星能否梦想成真？
在过去的十年中，三星公司已经从当初的效仿索尼而一举成为目前全球最赢利的消费电子产品制造商。如今，三星一跃成为世界知名品牌，其成功的商业化运作令索尼汗颜。据Interbrand咨询机构的调查显示，三星是全球品牌价值增长速度最快的企业。不论在巴黎的街头，还是在偏远的皮尔里尔，人们随处可见三星电子的身影。
现在，三星又吹响了赶超英特尔的号角。正所谓春风得意，出师大捷。今年9月20日，三星电子半导体业务主管黄昌圭宣称，今年上半年三星半导体收入增长80%，是英特尔增幅的近四倍。“三星和英特尔的差距在近一步缩小，三星的目标是成为世界芯片业老大。”三星超越英特尔的雄心不言自明。
三星能否把实现夙愿，超越英特尔？我们来看一下，在传统的PC芯片市场，英特尔虽受AMD的冲击，占有率有所减少，但仍占76%以上的市场，业内老大的地位暂时无人能及。而三星半导体收入只是英特尔的一半，显然，PC芯片市场并不是三星超越英特尔的突破点。三星也意识到了这一点，采取声东击西战略，在闪存市场、手机芯片、数码像机以及MP3等战场寻求突破。业内指出，如果双方角逐的重点离开PC芯片市场而转向便携电子产品等领域，天平会倒向三星，英特尔很可能在不久的将来会把竞争的主动性拱手相让于三星电子。
三星声东击西搞多元化战略
几年前，三星就开始扩大产品种类，减少对DRAM单一产品的依赖。今天，三星的存储产品有200种之多，包括DDR、DDR2、Rambus DRAM、同步及异步DRAM、低能耗移动DRAM、图形存储卡、替代SRAM及DRAM的几种混和产品和闪存。2003年，三星存储产品销售的%来自于消费、图形及移动市场，而不是电脑。
产品的多样化使三星摆脱了单纯依赖DRAM的局面，也增加了赢利。三星主管存储产品美国市场销售的副总裁汤姆·奎恩坦言，开发多种产品需要更大的投入，但只要每一种产品都是经过仔细论证的，投入将会在目标市场上得到回报。据Tom Quinn介绍，三星提供的产品存储容量占整个行业的26%，然而其收入却达到了33%。
据IC Insights机构分析，今年上半年三星内存销售额达74亿美元，市场份额提升到7,3%。和英特尔的14,7%相比，三星仍然有一段距离，但和第三名的TT相比却领先很多。在闪存市场，三星在照像存储和手机音乐播放等方面大踏步前进。2003年，英特尔占这一市场的21%，三星占15%，差距在进一步缩小。三星表示，要在包括照像机图像传感、显存芯片、数字显示器、手机芯片等5个主要的逻辑半导体市场扩大市场份额。毫无疑问，三星在手机市场的丰富经验必会帮助其在上述市场站稳脚跟。专家预测，到2007年，这些市场将为三星带来30亿美元的收入。
黄昌圭称，三星只有不断提高在高端视频和音频市场占有率才能进一步刺激内存的需求。现在，三星凭借在内存市场的优势，稳扎稳打，步步为营，不断扩大市场份额，紧*英特尔核心PC业务，逻辑芯片在数字产品中日益应用。尽管三星无意发展PC微处理器，但随着英特尔进军手机市场步伐的加快，两者必会狭路相逢。他相信，手机产品是业内未来增长的助推剂。三星电子非存储业务战略师安迪指出，“手机的新一轮变革为三星提供了绝佳的机会，便携产品的需求必会刺激芯片销量的增长。”
美林证券的分量师西蒙·吴指出，三星的野心宏伟无比，三星无疑是世界第一大内存芯片制造商，“但三星要想在非存储市场证明自己的实力还有一段很长的路要走。”进一步讲，三星的对手不止英特尔一个，iSuppli市场分析机构分析专家约翰·塞尔彭指出，“在手机市场，英特尔绝不会轻易认输，让出自己的位置。”
英特尔从容接招
对于三星的雷霆攻势，英特尔似乎显得很平静。但英特尔内部人士透露，公司对三星的举动高度重视。英特尔洞察到，三星在手机市场扮演竞争者和供应者的双重角色存在着潜在的漏洞，“三星和自己的客户竞争，这将引发灾难，因为这么做会失去客户的信任。”
另外，尽管三星目前在闪存市场实力雄厚，但这并不会给三星带来战胜英特尔的永久优势。三星以制造“NAND”闪存而闻名，这种闪存易于存储音乐和图像文件。而英特尔，以“NOR”闪存而著称，这种闪存价格昂贵但很容易和逻辑芯片融合使用。三星称，明年NAND市场可望增长38%，市场规模为99亿美元，三星要占市场的68%。英特尔也不服软，表示明年要赢得NOR市场76亿美元，而iSuppli预测英特尔收入会下降6%。专家指出，为了同NAND进行竞争，NOR内存的价格可能会下降，而最终NOR内存会胜出。但是，三星表示，不必杞人忧天，三星相信NAND价格会更便宜，其内存容量也会进一步扩大。
iSuppli首席执行官Derek Lidow表示，在2001-2003年的芯片业低迷时期，三星是最成功的芯片提供商，而从竞争对手手中掠走大量客户是这一成功的主要原因。从1998年至今，三星芯片出货量已翻了一番还多，成为仅次于英特尔的全球第二大芯片供应商。1992年，三星的DRAM(动态随机存取存储器)产量跃居全球第一；1996年SRAM(静态存储器)产量也实现了全球第一；2002年，三星所有的电子产品(不仅是半导体)销售额首次超过了英特尔，达340亿美元，而英特尔是270亿美元。2003年，在美国《电子商务》排列的Top 300中，三星名列第11，而英特尔居第14。英特尔2003年的芯片销售额为300亿美元，几乎是三星105亿美元的三倍。
2003年7月15日，英特尔CEO贝瑞特领导全公司庆祝英特尔成立35周年，当时英特尔刚刚度过半导体产业严重的滑坡，为了纪念，贝瑞特等英特尔高级管理人员埋下了一个盒子，要到2018年公司成立50周年时再挖出来。盒子里装有当年给英特尔带来好运的100个物品，这部分是为了纪念英特尔在生产和技术上的重大投资，这些投资使英特尔2003年的销售收入增加了12.5%，达到301亿美元，盈利更是增长了81%，达到56亿美元。英特尔去年埋下的盒子也许掀开了公司传奇历史的新篇章，也许是公司命运的转折点，标志着英特尔的统治地位将逐渐结束。
业内分析人士认为，三星全面超越英特尔，并非异想天开，成功的机率是非常的大。三星的CEO更是自信地表示，“三星不会等待未来，三星要创造未来。”最近，三星美国部门高级副总裁Jon Kang透露，三星将在2006年之前投入200亿美元用于研发和生产改进。在三星隆隆的追赶声中，英特尔是否有芒刺在背的感觉中，标志权力和荣耀的王冠能戴多久，我们拭目以待。
热心网友
时间：2023-08-14 22:52
1930s - 1980s
1938: Lee Byung-Chul founded his small business as 'Samsung Store' at Daegu
1950: Lee Byung-Chul founded Samsung trading company in Seoul (YPM)
1953: Samsung starts sugar proction, which has since been spun off into the CJ Corporation
1954: Cheil Instries founded
1958: Samsung starts insurance business
1963: The first Shinsegae department store opens in Seoul
19: Samsung starts Tongyang Broadcasting Company (TBC), which later merged with KBS
1965: Samsung starts the Joong-Ang Ilbo daily newspaper, which is no longer affiliated with the company
1969: Samsung Electronics was founded
1974: Samsung Petrochemical and Heavy Instries were founded
1976: The company was awarded an export prize by the government as a part of the country's development program
1977: As a result of this export prize, Samsung Construction emerged. In addition, Samsung Shipbuilding is formed
1982: Samsung establishes a professional baseball team
1983: Samsung proces its first computer chip: a k DRAM chip
Lee Byung-Chul founded Samsung in 1938. It started as a small trading company with forty employees, located in Seoul. The company did fairly well until the Communist invasion in 1950 which caused great damage to his inventories. He was forced to leave and start over in Suwon in 1951. In just a year, the company’s assets had grown twentyfold. In 1953, Lee created a sugar refinery—the South Korea’s first manufacturing facility after the Korean War. “The company prospered under Lee’s philosophy of making Samsung the leader in each instry he entered” (Samsung Electronics). The company started moving into service businesses such as insurance, securities, and department store. In the early 1970s, Lee borrowed money from foreign companies to begin the mass communication instry by launching a radio and television station (Samsung Electronics).
South Korean President Park Chung-hee’s regime ring the 1960s and 1970s, helped Samsung Electronics and many other Korean firms. Park put great importance in increasing economic growth and development, and assisted large, profitable companies, protecting them from competition and aiding financially as well. His government banned several exterior companies selling consumer electronics in South Korea. “To make up for a lack of technological expertise in South Korea, the South Korean government effectively required foreign telecommunications equipment manufacturers to hand over advanced semiconctor technology in return for access to the Korean market” (Samsung Electronics). This enormously helped Samsung to manufacture the first Korean dynamic random access memory chips.
Samsung Group later formed several electronics-related divisions, such as Samsung Electron Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconctor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. in 1980s. Its first proct was a black-and-white television set (Samsung Electronics).
In the late 1980s and early 1990s, Samsung Electronics invested heavily in research and development, constructing the company as a leader in the global electronics instry. “By the 1980s Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic procts throughout the world” (Samsung Electronics). In 1982, it built a television assembly plant in Portugal; in 1984, it built a $25 million plant in New York; and in 1987, it built another $25 million facility in England (Samsung Electronics).
[edit] The 1990s and present
1996: Commercialization of CDMA Handset/System
1997: Commercialization of GSM Handset
2000: Commercialization of World’s 1st Handset/System - CDMA2000 1X
2002: Commercialization of World’s 1st Handset/System - CDMA2000 1X EV-DO
2003: Commercialisation of World's 1st Silver Nano washing machine using antibacterial silver nanoparticles
The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number of businesses abroad, but also began leading the way in certain electronic components. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Du in United Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation.
In 1993 and in order to change the strategy from the imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chul’s successor, sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three instries: electronics, engineering, and chemicals (Samsung Electronics).
Samsung is the world's largest manufacturer of Televisions and various other consumer electronics.
Samsung is the world's second largest mobile phone maker.Compared to other major Korean companies, Samsung survived the Asian financial crisis of 1997-98 relatively unharmed. However, Samsung Motor Co, a $5 billion venture was sold to Renault at a significant loss. Most importantly, Samsung Electronics (SEC) was officially spun-off from the Samsung Group and has since come to dominate the group and the worldwide semiconctor business, even surpassing worldwide leader Intel in investments for the 2005 fiscal year. Samsung's brand strength has greatly improved in the last few years.[8]
Samsung became the largest procer of memory chips in the world in 1992. In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in LCDs, contacted Samsung to cooperate. In 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD is owned by Samsung and Sony 51% to 49% respectively and operates its factories and facilities in Tangjung, South Korea.
Considered a strong competitor by its rivals, Samsung Electronics expanded proction dramatically to become the world's largest manufacturer of DRAM chips, flash memory, optical storage drives and it aims to double sales and become the top manufacturer of 20 procts globally by 2010. It is now one of the world's leading manufacturers of liquid crystal displays and next generation mobile phones.
Samsung has also tried hard to improve its international image. It has spent more than $6 billion since 1998 on marketing, sponsoring the last five Olympics and erected a large video sign in Times Square in 2002 (Lee kun-hee). Samsung is very involved in the Asian Games, contributing Samsung Nations Cup Riding Competition, Samsung Running Festival, Samsung World Championship, and still many more around the globe. (Samsung Electronics).
Samsung Electronics, which saw record profits and revenue in 2004 and 2005, overtook Sony as one of the world's most popular consumer electronics brands, and is now ranked #20 in the world overall.
By late 2005, Samsung had a net worth of US$77.6 billion.
参考资料：wiki
热心网友
时间：2023-08-14 22:52
this is website of official of http://www.samsung.com/cn/,see you wanted that.
