Advertising Agency Agreement/广告代理协议
This Advertising Agency Agreement(“Agreement”) is made and effective this
[Date], by and between[Advertiser](“Advertiser”) and [Agency](“Agency”). 此广告代理协议（“协议”）从今[日]起由[广告商]（“广告商”）和[代理商]（“代理商”）之间签订并生效，
Agency is in the business of providing advertising agency services for a fee. 代理商从事提供广告代理服务并收取费用。
Advertiser desires to engage Agency to render, and Agency desires to render to Advertiser, certain advertising agency services, all as set forth.
广告商欲雇用代理商提供服务，并且代理商欲提供给广告商某些广告代理服务，如下所示。
NOW, THERFORE, in consideration of the mutual agreements and covenants herein contained the parties hereto agree as follows:
因此，现在，考虑到在此包含的双方约定和合同，双方同意如下条款：
1.Engagement.
雇用
Advertiser engages Agency to render, and Agency agrees to render to
Advertiser, certain services in connection with Advertiser’s planning,
preparing and placing of advertising for certain of Advertiser’s products as follows:
广告商启用代理商提供，并且代理商同意提供给广告商和广告商的计划，准备和投放一些广告商的产品的服务，如下所示：
A. Analyze Advertiser’s current and proposed products and services and present and potential markets.
分析广告商的目前和建议的产品和服务，目前和潜在的市场。
B. Create, prepare and submit to Advertiser for its prior approval
advertising ideas and programs.
创立，准备和提交给广告商先前批准的广告理念和计划。
C. Prepare and submit to Advertiser for its prior approval estimates of
costs and expenses associated with proposed advertising ideas and programs. 准备和提交给广告商与所建议的广告理念和计划的先前的批准的预计成本和费用。
D. Design and prepare, or arrange for the design and preparation of, advertisements.
设计和准备，或安排广告的设计和准备。
E.Perform such other services as Advertiser may request from time to time such as, but not limited to , direct mail advertising preparation, speech writing, publicity and public relations work, market research and analysis.
进行广告商可能不时要求的其他服务，例如，但不局限于，直接的邮寄广告准备，演讲稿，宣传和公共关系工作，市场研究和分析。
F.Order advertising space, time or other means to be used for publication of Advertiser’s advertisements, all time endeavoring to secure the most efficient and advantageous rates available.
预订用于广告商广告发布的空间，时间或其它方式，一直努力获得最有效的和最有利的费率。
G. Proof for accuracy and completeness of ions, displays, broadcasts, or other forms of advertisements.
寻求精确性和完成广告附加页，展示，广播或其它形式的广告。
H. Audit invoices for space, time, material preparation and charges. 审计空间，时间，材料准备和费用的发票。
2.Products
产品
Agency’s engagement shall relate to the following products and services of Advertiser: [Products]
代理商的启用将与广告商的下列产品和服务有关[产品]
3.Exclusivity.
独家代理
Agency shall be the [Exclusive or Non-Exclusive] advertising agency in the United States for Adertiser with respect to the products described in Section 2 Above.
代理商将是关于上述第二部分广告商在美国的[独家代理或非独家代理]广告机构。
4.Compensation.
赔偿金
A. Agency shall receive an amount equal to [Media Commission Rate] of the gross charges levied by media for advertising placed therewith by Agency pursuant to this Agreement; and [Non-Media Commission Rate] after volume discount, of the charges of suppliers of services or properties, such as
finished art, comprehensive layouts, type composition, photostats, engravings, printing, radio and television programs, talent, literary, dramatic and musical works, records and exhibits, purchased by Agency on Advertiser’s
authorization during the term of this Agreement; provided that:
代理商将根据此协议获得等同于[媒体佣金费率]的由代理商投放广告媒体所征收的总费用；并且在总量折扣之后获得等同于[非媒体佣金费率]的供应商的服务或财产的费用，如艺术品，总体设计，字体组合，福图斯斯文文仄直接影印本，版画，印刷，广播和电视节目，人才，文学作品，戏剧和音乐作品，唱片和展览，由代理商根据广告商的授权在此协议期限内购买；只要：
(i) No percentage will be added to Agency charges for packing, shipping, express, postage, telephone, telex, fax, travel expenses and other out of pocket expenses of Agency personnel; and
没有任何费用加在代理商用于以下项目的费用上：如包装，运输，快递，邮费，电话，电传，传真，旅行费用和出于代理商人员的其它费用；并且
(ii)Agency’s commisssion for outdoor advertising will be the standard rate allowed advertising agencies when such rate is less than
[Outdoor Advertising Commission Rate].
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