信息技术与管理作业NO.5

1 : An information system is an integrated information technology-based system designed to do which of the following?

a. Support the operations functions of an organization

b. b. Support the management functions of an organization c. c. Support the decision-making functions of an organization. d. d. All of the above

2 : Which of the following is a role filled by people in an information system? a. User b. Documentation Specialist c. Developer d. All of the above

3 : Digital content used by an information system may take which of the following formats. a. Textual data b. Video c. Sounds d. All of the above

4 : Porter argued that companies should use one or more of the following strategies. a. Cost leadership, Differentiation, Market Niche b. Market leadership, Market

Differentiation, Market Niche c. Cost leadership, Cost Differentiation, Market Niche d. Product leadership, Product Differentiation, Market Niche

5 : According to the SWOT analysis an opportunity may be a. Financial resources, defendable patents, brand recognition, human resource talent b. Eroding market share, Aging product lines, poor corporate image. c. New product or service line, untapped customer base, improved operational efficiency d. Emerging technologies, new competitors

6 : ____ addresses many of the linkages along the firm's value chain, such as ensuring that suppliers have accurate and timely information concerning needed parts. a. CRM, customer relationship management b. SCM, supply chain management c. CRM, customer resource management d. All of the above

7 : ____ provides services that are shared across the firm, or possibly between a firm and its partners such as customers and suppliers. a. Infrastructure systems. b. Electronic data processing systems c. Extranet systems d. All of the above

8 : Which of the following is a strategy for addressing competitive vulnerabilities. a. Managing the roles of people b. Managing emerging technologies c. Managing infrastructure efficiently d. All of the above

9 : In the context of the SWOT analysis, MP3 would be viewed as a _____ to the large record labels. a. Strength b. Weakness c. Opportunity d. Threat

10 : Which of the following are examples of strategic information systems? a. Citibank's

automated teller machines b. American Airlines SABRE c. United Airlines Apollo d. All of the above Quiz: True or False

1 : The threat of technological obsolescence is when a new technology emerges that substantially reduces the demand for an existing product or service. a. True b. False

2 : A competitive strategy is one that should be implemented only in response to competitive threats and not to competitive opportunities. a. True b. False

3 : Mass Customization is a strategy that attempts to take advantage of the economies of scale

achieved through high volume, while also providing a customized product. a. True b. False

4 : An organization should only pursue one competitive strategy at a time; this will allow them to

fully dedicate all resources to that strategy to ensure successful implementation. a. True b. False

5 : Michaels Porter's five-forces model is practically the only available tool to model or describe competition. a. True b. False

6 : When a substitute product threatens an organization, strategies to manage the threat include maintaining the products and services currently offered. a. True b. False

7 : One way to classify an information system according to Broadbent and Weill is by focusing on the system functionality and not management objectives. a. True b. False

8 : Travel agencies have done a tremendous job in identifying managing emerging technologies; they are one of the few industries that have not been hurt by the Internet. a. True b. False

9 : When portable computers were first issued by one insurance company to their agents in the field, this posed a threat of emerging technology to all other insurance companies. a. True b. False

10 : Amazon is a good example of how to use information technology to build in switching costs. Amazon tracks preferences for each customer; if a customer wants to use another online retailer they lose the customized service. a. True b. False 6章：组织的使用是一个小测验：多项选择测验

1：一个信息系统是一个集成的信息技术为基础的系统设计，以做下列哪一个？

支持组织的运作职能

支持组织的管理职能

支持组织的决策功能。

上述所有的

2：下列哪一项是由人们在信息系统中所扮演的角色？用户B文档专家C开发人员

3：信息系统所使用的数字内容可以采取下列哪种格式。答：文本数据B。视频

4：波特认为，企业应该使用一个或多个以下策略。成本领导、市场细分、市场细分、市场细分、市场细分等。领导，成本差异化，市场细分市场，产品领导，产品差异化，市场细分

5：根据SWOT分析的机会可能是金融资源，防范专利、品牌识别、人力资源人才B.侵蚀市场份额，产品老化线，可怜的语料库特形象。新产品或服务线，未开发的客户群，提高运营效率D新兴技术，新的竞争对手 6：____解决了很多在企业的价值链的联系，如确保供应商及时准确的关于需要的部分信息。客户关系管理，客户关系管理供应链管理、客户关系管理、客户资源管理等。

7：____提供跨企业共享服务，或可能之间的公司和它的合作伙伴如客户和供应商。基础设施系统。电子数据处理系统S C.外网系统D.以上全部

8：下列哪一项是针对竞争性脆弱性的战略。管理新出现的技术，有效地管理基础设施的角色

上述所有的

9：在SWOT分析中，MP3会被看作是一个_____的大型唱片公司。A A A A B A A B A A B A A B A A B A

10：下列哪一个是战略信息系统的例子？答：花旗银行的自动取款机，美国联合航空公司航空C.阿波罗D.以上全部

测验：真或假

1：技术陈旧的威胁是当一个新技术的出现，大大减少了现有的产品或服务的需求。真B假

2：竞争战略是一种应该只针对竞争性的威胁而不是竞争性机会的竞争策略。真B假

3：大规模定制是一种策略，试图利用规模经济实现通过高容量，同时还提供一个定制的产品。真B假 4：一个组织应该只追求一个竞争战略，这将使他们能够充分地投入到这一战略的所有资源，以确保成功实施。真B假

5：迈克尔斯波特的五种力量模型实际上是唯一可用的工具来模拟或描述竞争。真B假

6：当一个替代产品威胁一个组织，战略管理的威胁包括维护目前所提供的产品和服务。真B假

7：根据Broadbent和威尔分类信息系统的一个方法是集中在系统的功能和管理目标。真B假

8：旅行社在确定管理新兴技术上做了巨大的工作，他们是互联网上没有受到伤害的少数行业之一。答：真正的 B.假

9：当一家保险公司在该领域首次发布了便携式电脑，这对所有其他保险公司构成了一种威胁。真B假

10：亚马逊是一个很好的例子，如何利用信息技术来构建转换成本。亚马逊跟踪每个客户的偏好，如果一个客户想要使用另一个在线零售商他们的视线定制服务。真B假