专利名称：Online media exchange
发明人：DORAB PATEL,SCOTT D. KALTER,UZI
ELIAHOU
申请号：AU6494701申请日：20010524公开号：AU6494701A公开日：20011203
摘要：A data processing system enables a network of interconnected public accesscomputers (250) to act as a continuous transactional exchange for electronic advertising.The system customizes paid advertising, enabling dynamic pricing and price discovery.The system provides extensive real-time tracking which supports a hybrid pay forperformance model as well as a process for multi-stage optimization.
申请人：MATCH CRAFT, INC.
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