A Survey about College Students Shopping Online

To make a survey about how popular online shopping is among college students, we make this questionnaire. We would be grateful if you’d complete the following questions.

Section 1: Respondent Information

(Please put √on the information you choose or just fill in the blank.)  Gender: a. Male b. Female

 Grade: a. Freshman b. Sophomore c. Junior d. Senior e. Graduate  Major:  Monthly average level of consumption(Yuan): a. ≤500 b. 500-1000 c. 1000-1500 d. ≥1500  Sources of consumption(one or more answers): a. From family members b. From part time job wage c. From scholarships d. From credit card

e. From other sources  If shopping online or not: a. Yes (Please then answer Section 2 only) b. No (Please then answer Section 3 only)

Section 2: (Multiple choices or scoring.) 1. Monthly average consumption online(Yuan):

a. ≤50 b.50-200 c.200-500 d.≥500

2. What kind of goods do you often buy online? (one or more answers)

a. Books b. Clothes c. Shoes d. Tickets (fly tickets, movie tickets and so on) e. Jewelries f. Foods g. Toys h. Electronics (telephone, MP3 and so on) i. Cosmetics j. Phone charges k. Pay fees for online games l. Other 3. For whom do you often buy these things online? (one or more answers) a. Yourself b. Boy/Girl friend c. Friends d. Family members 4. Monthly average times shopping online:

a. Only once b. Twice to four times c. over four times 5. Monthly average time spending on online shopping (hours):

a. ≤5 b. 5-10 c. ≥10

6. What is your usual way to pay for the goods online?

a. Cash on delivery b. Through online-bank c. Remittance

7. Please score 0-9 to the following items according to your online shopping preference. (For example: if you always buy that kind of goods, 9 is the highest score; if never, 0 is the lowest.) a. Clothing shoes and hats (score: ) b. Cosmetics (score: ) c. Books and CDs (score: )

d. Virtual products (rechargeable cards, coupons, tickets and so on) (score: ) e. Foods (score: ) f. Electronics (score: )

g: Other (score: ) 8. You usually shop online:

a. When you are surfing online and find something is good.

b. When you have tried those goods in a shopping mall and you want a discount online. 9. What are the advantages of shopping online? (one or more answers)

a. Convenient b. Cheap c. Diverse d. Flexible e. Comparable f. Other 10. What are the disadvantages of shopping online? (one or more answers)

a. Listless, not easy to choose b. Can’t be seen and can’t be tried c. The quality can’t be assured d. Fakes e. Other

11. What were the reasons you shopping online for the first time? (one or more answers)

a. Your friends have ever bought online. b. Buy because of the advertisements. c. Only want to have a try. d. Other

Section 3: (Please answer the following questions with more than one sentence.) 1. What are the reasons that you don’t try online shopping?

2. Have your friends ever bought something online for you? How were those things?

3. On what conditions would you like to try online shopping?

Thank you for your time!