国家开发大学商务英语4形考答案
第一单元
一、 选择填空题（每题10分，共5题）
—__________________?
— Sure, no problem. First, go see Cindy and tell her where you're going and when.
选择一项：
C. Can you fill me in
—Hey Kyle, guess what! The boss is sending me to Europe for a marketing seminar next month.
—__________________You've been itching to go on a business trip for months.
选择一项：
A. I am sorry to hear that.
B. Great! You must be happy.
C. So what?
If you are intending ____________ just one Schengen country, you will need to apply for the Schengen visa directly with the embassy or consulate of that particular country.
选择一项：
A. to visit
B. visiting
C. visited
Can you fill me ____________ ? I need some detailed information.
选择一项：
A. in
B. up
C. out
题目5
题干
Traveller's checks are generally ____________ small face value.
选择一项：
A. at
B. on
C. of
— How would you like to go?
—__________________.
选择一项：
A. I'll get in touch with the railroad
B. I'd like to fly to Frankfurt for a stay of two days
C. I expect to depart for Frankfurt on Sunday, September 1st
—__________________?
— Yes, business class.
选择一项：
A. Will you fly business class
B. When do you plan to leave
C. Where shall I make hotel reservation
Please ____________ an open return flight from Barcelona to Frankfurt.
选择一项：
A. paper
B. text
C. book
Travellers, when ____________ the checks, have to sign the checks in the presence of the bank or service clerks.
选择一项：
A. buy
B. buying
C. to buy
We used to ____________ cash advances.
选择一项：
A. had
B. having
C. have
标记题目
题干
____________ behalf of Vancouver C&S Int'l Trade Corp., I am pleased to invite you and your colleagues to visit us.
选择一项：
A. For
B. On
C. In
You can download and print off the ____________ online.
选择一项：
A. from
B. form
C. formal
Many of the banks and travel services in the western countries provide convenience for the travellers by issuing traveller's ____________.
选择一项：
A. checks
B. cash
C. credit cards
完形填空：选择正确答案，补全文章（每题10分）。
How to Schedule Your Visa Appointment
Payment can be made with a UnionPay debit card or in cash. You can 回答 directly through the website, the Call Center, or at a Citic bank ATM. If paying at a Citic bank branch, you can pay with a UnionPay 回答 or with cash. If you prefer to pay in cash, the
appointment website will produce a bank deposit slip 回答 on the type of appointment for which you have registered; the deposit slip will indicate how much you must pay. You must print this bank 回答 , log off the appointment site, proceed to a local Citic bank branch, present the bank deposit slip, pay the requested amount, obtain an original bank receipt for the transaction, log back into the 回答 , and enter the bank receipt confirmation number into the requested field.
BCACA
翻译：为句子选择正确的翻译（每题10分）。
1. Can you fill me in? 回答
A. 你能替代我一下吗？
B. 你能为我填写吗？
C. 你能向我详细介绍一下吗？
二、 2. Not all restaurants accept the card. 回答
三、 A. 所有酒店都不接受此卡。
四、 B. 并非所有酒店都接受此卡。
五、 C. 所有酒店接受的不是此卡。
3. We used to have cash advances. 回答
A. 我们以前是预支现金。
B. 我们使用已有的现金。
C. 我们习惯了预支现金。
六、 4. Let me know how you like living out of a suitcase.回答
七、 A. 到时候告诉我没有旅行包你是怎么活下来的。
八、 B. 到时候告诉我你是怎么带着旅行包生活的。
九、 C. 到时候告诉我你怎么那么喜欢带着旅行包生活。
5. It is very profitable for the issuing offices to finance the funds they collect by issuing traveller’s checks. 回答
A. 对发行机构来说，发行旅行支票提供融资便利是有利可图的。
B. 对发行机构来说，融资有利可图，他们征集资金，发行旅行支票。
C. 对发行机构来说，征集资金，发行旅行支票，融资等，都是有利可图的。
Schengen Visa Application Steps
Identify the country or countries you will be travelling to. It is particularly important to know which countries you are travelling to because it determines where and how you are going to send your application.
● If you are intending to visit just one Schengen country, you will need to apply for the Schengen visa directly with the embassy or consulate of that particular country.
● If you are intending to visit two or more Schengen countries, your application must be sent to the embassy or consulate of the country that shall be your main destination.
● If you are intending to visit several Schengen countries, but do not have a main destination, you should apply for the visa at the embassy or consulate of the first Schengen country on your travel itinerary.
Fill out an application form beforehand to obtain a Schengen visa. You can download and print off the form online.
Prepare all the requirements for your Schengen visa application. Depending on the consulate or embassy, you are required to show the following documents:
● A valid national passport
● Evidence showing the purpose of your trip (e.g. hotel reservations)
● Proof of medical insurance
● A round-trip travel ticket
● Proof of funds
Check the processing time to ensure you get your Schengen visa on time. The processing time varies per embassy, so it is important to take the processing time into account when planning your trip.
1. This passage is mainly about 回答.
A. what is a Schengen visa
B. who can apply for a Schengen visa
C. how to apply for a Schengen visa
2. If you are intending to visit two or more Schengen countries, you will need to send your application 回答.
A. to the embassy or consulate of the country that shall be your main destination
B. directly with the embassy or consulate of that particular country
C. to the embassy or consulate of the first Schengen country on your travel itinerary
3. You can download and print off the form 回答.
A. via your phone
B. on the Internet
C. by your friends
4. You are required to show the following documents EXCEPT 回答.
A. a round-trip travel ticket
B. a valid national passport
C. a birth certificate
5. The processing time is 回答 per embassy.
A. different
B. the same
C. similar
第二单元
一、选择填空题（每题10分，共5题）
题干
— The client said he had to send a monitor back three times before the problem was solved. Do you have a reason for this?
— _________________.
选择一项：
A. Well, I wonder whether the recent layoffs are affecting the quality of our customer service
B. What do you think? But I have no idea
C. That's the client's own problem, I guess
— What is the distance between the new building and your office?
— _________________.
选择一项：
A. It is near to the bus stop
B. It is about 15 kilometers
C. It is very close
题干
Some of the customers' complaints seem _________ .
选择一项：
A. inacceptable
B. unacceptable
C. unaccepted
题干
Some stores even offer _________ lanes for customers with 10 items or less to checkout quickly.
选择一项：
A. expire
B. express
C. exact
题干
Customers often remain _________ to a business that has excellent service even if their prices are high.
选择一项：
A. loyal
B. loyally
C. loyalty
— Hello, is that Sail Moving Company?
— _________________?
选择一项：
A. Yes, this is Jack speaking. Thanks for calling. What can we do for you
B. Yes, I'm Jack. Thanks for calling. What can we do for you
C. Yes, speaking. What can I do for you
The customer service representative will often allow customers to exchange the
product they bought or return it for a full _________ .
选择一项：
A. compensation
B. repay
C. refund
题干
_________ the situation may be, make sure that you don't leave your customer with an unanswered question.
选择一项：
A. Whatever
B. Whenever
C. However
题干
If things have _________ , the person you're talking to will want to know the reasons.
选择一项：
A. got up
B. gone wrong
C. turned down
— What does the customer's complaint say?
— _________________.
选择一项：
A. He says he will write us a thank-you letter
B. He says he hasn't gotten back the monitor for repairs
C. He wants to know whether we could give him a discount
The American idea of customer service is _________ each customer the center of attention.
选择一项：
A. made
B. to make
C. make
Customers won't find store clerks sitting around _________ .
选择一项：
A. watching TV or playing cards
B. to watch TV or play cards
C. watching TV or to play cards
If any of the articles are damaged during move, you may make a _________ for compensation with our company.
选择一项：
A. request
B. demand
C. claim
— How do you calculate the fee if we ask you to move the office furniture?
— _________________.
选择一项：
A. We can give you a 10% discount
B. Sorry, we are not available these days
C. The cost depends on the floor to move to, the distance between two places and the amount of the furniture to move
Looking your customers in the eye shows that we are listening to them and hearing _________ .
选择一项：
A. why are they saying
B. how are they saying
C. what they are saying
二、阅读理解/翻译/完形填空（题型随机）（共50分）
完形填空：选择正确答案，补全文章（每题10分）。
Customer service is the service or care that a consumer receives before, during and after a purchase. It's one of the factors that come in to play when a consumer is determining buying value, the other is the quality of the product or service that is being 回答 .
Consumers often must encounter an experience to not only be a satisfied customer, but a loyal customer. Customer service is a part of that experience.
Top notch service will create 回答 and a returning customer, which is what we all must strive for.
Excellent customer service is 回答 to businesses today. It's a component that is often missing, unfortunately. How do you provide great customer service? Always make your customer a 回答 . Greet them in a friendly manner, whether that be via telephone, email or in person.
Let them know you are there to help and that you will take care of them, not only before the sale but after as well. After all, in a thriving business customers are not 回答 ; it's a requirement for businesses to survive.
选自：
http://marketing.about.com/od/plantutorialsandsamples/a/What-Is-Customer-Service.htm
DEACB
阅读理解：根据文章内容，把每一段和其所谈论的话题相匹配（每题10分）。
Customer Service
1. The American idea of customer service is to make each customer the center of attention. And wherever you go, good customer service means making customers feel special.回答
2. When customers get to a store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. Customers usually don’t have to ask how much items cost, since prices are clearly marked.回答
3. When customers are ready to checkout, they can go to the nearest and shortest checkout lane. Good stores open new checkout lanes when the line ups get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you and have a nice day” from the clerk.回答
4. In America, customer service continues long after the sale. Many products come with a money-back guarantee. Expensive items like cars, computers or stereos often have a warranty that ensures trouble-free use for a period of a year or more. Advertisements regularly include the motto, “Your satisfaction is guaranteed”. So if there is a problem with the product, customers can take it back. The customer service representative will often allow them to exchange the item or return it for a full refund.回答
5. Customer service in America grows out of the belief that “the customer is always right”. If a person receives poor service from a store, he probably will avoid shopping there in the future. On the other hand, customers often remain loyal to a business that has excellent service even if their prices are high.回答
BDEAC
翻译：为句子选择正确的翻译（每题10分）。
1. The American idea of custom service is to make each customer the center of attention.回答
A. 美式客服理念认为每位客户都是关注的焦点。
B. 美国的客户都有以自己为中心的想法。
C. 美国的客户服务人员都有以客户为中心的想法。
2. Many products come with a money-back guarantee.
A. 许多产品都要先付款得以保障。
B. 许多产品都有退款承诺。
C. 许多产品都要退款。
3. Make sure to look your customers in the eye.
A.确保要把顾客像眼睛一样珍视。
B.确保把顾客看在眼睛里。
C.确保要直视顾客的眼睛。
4. Always look for ways to go above and beyond the expectations of your customers.
A. 一定要想方设法，超越顾客的期望。
B. 一定要寻求在顾客期待之外的想法。
C. 总是要寻找达到顾客期望的方法。
5. The worst thing is that you discovered at the last moment there were missing parts in the order before shipment.回答
A. 最糟糕的事情是，在装船之前的最后时刻，你发现订单货物有遗漏。
B. 最糟糕的事情是到了最后一刻还没有装船。
C. 最糟糕的事情是在装船前的最后一刻，你有所发现。
第三单元
一、选择填空题（每题10分，共5题）
题目1
还未回答
满分10.00
标记题目
题干
—I'll also throw in the discount of 10% on your up front deposit. What do you think about this suggestion?
—______________.
选择一项：
A. Ok, I think we've both have done our best for this
B. No, the suggestion is too bad
C. Ok, you will benefit more than us
—Hello, this is Lucas Bowen. I'd like to order some machines.
—___________. When do you need them?
选择一项：
A. Sorry, I am busy
B. No problem
C. No, you can do it online
题干
______ has good reputation will sooner or later be successful in his business.
选择一项：
A. Whatever
B. Whoever
C. Whichever
题干
In business，whatever you do, do not ____ illegal benefit.
选择一项：
A. chase
B. choose
C. challenge
题干
We can't manage that ____ you pay for the installation.
选择一项：
A. if
B. until
C. unless
— Could you be so kind as to turn down that rock “n” roll? I'm preparing for tomorrow's meeting report.
— ______________.
选择一项：
A. It's none of you business
B. No, I don't think so
C. Sure. Sorry to disturb you
—I'll be away on a business trip. Would you mind signing for my express delivery?
—________________.
选择一项：
A. have no time
B. I'd rather not
C. I'd be happy to
We can't manage that ____ you pay for the installation.
选择一项：
A. if
B. until
C. unless
To attract investors, the government has _____ its tax and labor laws.
选择一项：
A. adapted
B. applied
C. adjusted
When the rest of the room ______ emotional, stay cool and use logic to negotiate and close.
选择一项：
A. get
B. gets
C. got
二、阅读理解/翻译/完形填空（题型随机）（共50分）
阅读理解：根据文章内容，选择正确答案（每题10分）。
Emotions play an important part in the negotiation process, although it is only in recent years that their effect is being studied. Emotions have the potential to play either a positive or negative role in negotiation. During negotiations, the decision as to whether or not to settle rests in part on emotional factors. Negative emotions can cause intense and even irrational behavior, and can cause conflicts and negotiations to break down, but may be instrumental in attaining concessions. On the other hand, positive emotions often facilitate reaching an agreement and help to maximize joint gains, but can also be instrumental in attaining concessions. Positive and negative discrete emotions can be strategically displayed to influence task and relational outcomes and may play out differently across cultural boundaries.
1. Emotions play an important role during the negotiation, although their effect is being studied just 回答.
A. at the beginning of negotiation practice
B. during the negotiation process
C. not long before
2. Negative emotions may 回答 make concessions.
A. be helpful to
B. be harmful to
C. be nothing to
3. During negotiations, the decision as to whether or not to settle depends in part on emotional factors.回答
A. totally
B. to some extend
C. completely not
4. Attaining concessions can be done 回答.
A. only by negative emotions
B. only by positive emotions
C. by both negative and positive emotions
5. In different cultures, negotiators should use 回答 strategies to show positive and negative emotions.
A. the same
B. different
C. no
They wanted to ______ a discussion on economics.
选择一项：
A. initiative
B. initiate
C. initial
At the same time, the negotiator keeps things secret ____ would limit his/her ability to negotiate.
选择一项：
A. who
B. what
C. that
______ has good reputation will sooner or later be successful in his business.
选择一项：
A. Whatever
B. Whoever
C. Whichever
Their skill and ____ has got them on the sales team.
选择一项：
A. laziness
B. discourage
C. enthusiasm
That might be acceptable ______ you handle the insurance fees.
选择一项：
A. if
B. whether
C. even if
_____ has good reputation will sooner or later be successful in his business.
选择一项：
A. Whatever
B. Whoever
C. Whichever
翻译：为句子选择正确的翻译（每题10分）。
1. By understanding how non-verbal communication works, a negotiator must be able to understand the information the other participants are giving out non-verbally.
A．通过理解非语言性交际如何起作用，谈判者一定能够理解其他参与者透露的非语言性信息。
B．要理解非语言性交际如何运行，谈判者必须理解其他参与者给出的非语言性信息。
C. 通过理解非语言性交际是如何工作的，谈判者必需能够理解其他参与者非语言性地给出的信息。
2. Look the person in the eye with honesty and respect.
A．用诚实和尊敬看待这个人。
B．诚实而尊敬地注视这个人。
C．诚实并尊敬地用眼看这个人。
3. If possible, it may be helpful for negotiation partners to spend time together in a comfortable atmosphere outside of the negotiation room.回答
A. 如果有可能，可以帮助谈判双方花时间一起在谈判室以外的舒适氛围中。
B. 如果有可能，让谈判双方花时间一起处于谈判室以外的舒适氛围，可能会有帮助的。
C. 如果有可能，谈判双方花时间一起在谈判室以外的舒适的环境中，肯定会有帮助的。
4. This is because whoever controls the start of the negotiations tends to control where they end.回答
A．这是因为无论哪一方掌控了谈判的开始，往往都会将谈判导致结束。
B．这是因为无论谁曾经掌握了谈判的开始，趋势都会主导谈判的地点。
C．这是因为无论谁控制了谈判的开始，谁往往就能掌控谈判的结果。
5. The negotiation table can be loaded with agendas, egos and emotions.回答
A．谈判桌承载着议事日程，自我意识和各种情绪。
B．谈判桌负荷着议事日程，自尊心和不同情绪。
C．谈判桌充满了议事日程，自我意识和情感。
阅读理解：根据文章内容，判断正误（每题10分）。
The Golden Rules of Negotiating
The art of negotiating is a difficult skill for most of us, even good salespeople. Here are three golden rules for you to follow:
1. Always Start the Negotiations.
You must initiate the process. This is because whoever controls the start of the negotiations tends to control where they end. If you let the other party start negotiations, you will be constantly giving up control, often without even realizing it. For instance, when you ask someone what his project budget is, you are allowing him to start the negotiations. You will then spend your time chasing his number rather than finding the best solution. So, never let the other party control the negotiations.
2. Always Negotiate in Writing.
The purpose of negotiations is to arrive at a formal written agreement, not tell a story or spend time talking. From the first moment you begin a proposal, you should create a
document and take it to the client. It will include all the points of agreement and become real to the prospective customer. Negotiating first and then having to create a document adds unnecessary time to a transaction. But if you build your written agreement as you negotiate, you are prepared to ask for a signature the moment the decision to buy is made.
3. Always Stay Cool.
The negotiation table can be loaded with agendas, egos and emotions. Great negotiators know how to stay cool, providing leadership and solutions, while the rest of the room becomes insanely invested in personal agendas and useless emotions. Crying, getting angry and blowing off steam may make you feel good, but such behavior will not benefit you while negotiating. When the rest of the room gets emotional, stay cool and use logic to negotiate and close.
1. If you let the other party start negotiations, you will be completely grasp the control, often without even realizing it.回答F
2. So, never let both parties control the negotiations.回答F
3. Negotiating first and then having to create a document doesn’t need necessary time to a transaction.回答T
4. Great negotiators know how to stay cool, providing leadership and solutions, while the rest of the room becomes wild or helpless during the negotiation.回答T
5. When the rest of the room gets out of control, stay cool and use logic to negotiate and close.回答F
FFTTF
完形填空：选择正确答案，补全文章（每题10分）。
Another example is reading non-verbal communication. 回答 read the non-verbal communication of another person can be a great asset in the communication process. By being aware 回答 different signs and expressions 回答 a person gives verbally and non-verbally, a negotiator can adjust his/her approach and the negotiation can go smoothly. If 回答 , it may be helpful for negotiation partners to spend time together in a comfortable atmosphere outside of the negotiation room. Being familiar with another person helps you to 回答 the differences between verbal and non-verbal communication within the negotiation atmosphere.
BABCA
第四单元
一、选择填空题（每题10分，共5题）
— Betty, we'll have a buffet party next Saturday. Will you join us?
— _______ , Susan. Thank you!
选择一项：
A. I'd love to
B. I'm afraid not
C. By no means
—Thanks for inviting me, John, but I've already made other plans.
— _________. Maybe another time.
选择一项：
A. I hope you enjoy it
B. That's good
C. Oh! I'm sorry to hear that
While the other people ____ and discussed the problem together, Ted ignored them.
选择一项：
A. interacted
B. intensive
C. interviewed
It should ____ that franchising is one of the means available for getting investment money without giving up control of the chain operation and building a distribution system for servicing it.
选择一项：
A. recognize
B. be recognizing
C. be recognized
Some of the _____ solutions will support these requirements better at the moment.
选择一项：
A. property
B. prosperity
C. proprietary
— I had a really good weekend at the seaside.
—____________.
选择一项：
A. Oh, that's very nice of you
B. Oh, I'm glad to hear that
C. It's a pleasure
The executive team have to hold an urgent meeting ____ they see the bad market feedback.
选择一项：
A. before
B. because
C. whether
The franchisor _____ the franchisee should observe the regulations to make the business go well.
选择一项：
A. or
B. as well as
C. either
We didn't understand how difficult it was to ____ such a breakfast.
选择一项：
A. district
B. distribute
C. distract
—I am going to ask for a pay rise.
—_________.
选择一项：
A. I don't think you are worth
B. Let me pay for it
C. I think you may talk to your boss
—How was your trip to London, Jane?
— ___________.
选择一项：
A. Oh, wonderful indeed
B. By plane and by bus
C. The guide showed me the way
The instruction describes completely the ____ and its safety basis.
选择一项：
A. faculty
B. facilitate
C. facility
It should ____ that franchising is one of the means available for getting investment money without giving up control of the chain operation and building a distribution system for servicing it.
选择一项：
A. recognize
B. be recognizing
C. be recognized
— May I suggest the sales start on or about October 1?
— . 选择一项：
A. What do you mean?
B. Isn't it a very new idea here in this city?
C. Great. We can start to prepare for the big event.
— Hello! __________________?
— Hello, this is Michael from Tianjin Vanguard Trading Inc.
选择一项：
A. Who are you?
B. What are you?
C. Who is that?
We will _____ an order with your company for digital cameras.
选择一项：
A. reserve
B. book
C. place
二、阅读理解/翻译/完形填空（题型随机）（共50分）
阅读理解：根据文章内容，选择正确答案（每题10分）。
China has the most franchises in the world but the scale of their operations is relatively
small. Each system in China has an average of 43 outlets, compared to more than 540 in the United States. Together, there are 2,600 brands in some 200,000 retail markets. KFC was the most significant foreign entry in 1987 and is widespread. Many franchises are in fact joint-ventures, as at their forming the franchise law was not explicit. For example, McDonald's is a joint venture. Pizza Hut, TGIF, Wal-mart, Starbucks followed a little later. But total franchising is only 3% of retail trade, which seeks foreign franchise growth. The year 2005 saw the birth of an updated franchise law, “Measures for the Administration of Commercial Franchise”. Previous legislation (1997) made no specific inclusion of foreign investors. Today the franchise law is much clearer by virtue of the 2007 law, a revision of the 2005 law. The laws are applicable if there are transactions involving a trademark combined with payments with many obligations on the franchisor. The law comprises 42 articles and eight chapters.
1. According to the passage, the passage mainly talks about 回答.
A. the scale of franchising in China
B. the franchise law in China
C. an outline of franchising in China
2. KFC was the 回答 foreign franchise to China in 1987 and is widespread.
A. most profound
B. first
C. wealthiest
3. Many franchises are in fact joint-ventures, because 回答.
A. at the beginning stage, franchise law was not so clear
B. at the beginning stage, many franchises could not find the right partners
C. many foreigners were not familiar with Chinese culture
4. Foreign franchise grows in China because of 回答.
A. the open policy
B. the small amount of retail trade
C. the Chinese culture
5. The writer has the 回答 attitude to franchising in China
A. negative
B. positive
C. neutral
Trademarks, proprietary service marks and regulations need _____ carefully.
选择一项：
A. to be observed
B. be observed
C. being observed
Some in the market now want government _____ in order to reduce costs.
选择一项：
A. regulation
B. regulate
C. regular
阅读理解：根据文章内容，判断正误（每题10分）。
Four Tips for Becoming a Franchisee
If you want to become a franchisee, the tips below can help you to find the perfect opportunity.
Be focusd on your preference. On the stage of decision-making, the bottom line is: Don't rule out a business without learning or seeing what the day-to-day will look like. For instance, think about a mom returning to the work force who knows she wants to interact with children on a daily basis. Among the hundreds of options there, she needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in math. Deciding between the two is easy if she considers which day-to-day position she would prefer and how that will impact her other goals.
Be proactive with your research. After you've determined what role you want in a franchise, it's important to start researching different options. Physically visit many different franchise locations and browse the web and then determine what will be a fit in your community.
Make sure the franchisor has experience. Before signing on to a franchise, it is essential to ask the franchisor about the executive team and its past industry experience. Find out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully.
Read the franchise disclosure document carefully. The first thing to look at is how much a franchise would cost to purchase. Make sure you have a financial advisor who can look at that item with you and see the type of profit a franchisee can make on average. It's also important to take a look at the post-termination clause in the agreement to make sure
that when you want to leave the business, you know the terms well and your interests are properly protected.
1. Decide on a business with learning or seeing what the day-to-day will look like.回答T
2. Before you've determined what role you want in a franchise, it's time to start the business.回答F
3. Before signing on to a franchise, the essential job is to ask the franchisor about the executive team and its past industry experience.回答T
4. The first thing to look at is how long a franchise would take to purchase.回答F
5. To make sure that when you want to leave the business, you have made enough money and you are satisfied with that.回答F
第五单元
一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
— What kind of music are you going to have in the background?
— Light ones. .
选择一项：
A. I have a totally different idea.
B. It makes the audience feel comfortable.
C. I think we can run billboard advertising.
— Hello! __________________?
— Hello, this is Michael from Tianjin Vanguard Trading Inc.
选择一项：
A. Who are you?
B. What are you?
C. Who is that?
They have signed the _______ to export textiles.
选择一项：
A. content
B. contract
C. contact
We usually keep a large supply _______ stock.
选择一项：
A. at
B. on
C. in
Too many debts in a company easily _______ bankruptcy.
选择一项：
A. result from
B. result on
C. result in
We will _____ an order with your company for digital cameras.
选择一项：
A. reserve
B. book
C. place
They have signed the _______ to export textiles.
选择一项：
A. content
B. contract
C. contact
— What is your opinion for promotion of our products?
— . 选择一项：
A. Why don’t we try the online ads for our products?
B. Our main goal is to establish our brand name.
C. These buzz words will pop up when people search about beer.
—I think a bus stop advertisement is a very wise chance to promote our products.
— .
选择一项：
A. You said it.
B. Our products are popular.
C. I don’t like advertisement.
They are talking about how to make use of advertising to________ the products.
选择一项：
A. produce
B. promote
C. process
二、阅读理解（每题10分）
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
There are eight traditional functions of marketing:
Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.
Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
Marketing research: Through research, marketers may find out the need for new
products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
1. It is very important to understand buyers'behavior.回答T
2. Marketers usually use different selling methods. 回答T
3. Marketers ignore transporting costs and services. 回答F
4. Both transporting and storing are the aspects of the physical distribution of products. 回答T
5. Marketers provide credit that makes the purchasing of automobiles, fridges and new homes possible. 回答T
二、翻译（每题10分）
1. Based on that, we’ll decide whether to run full-page ads.回答
A．以此为基础，我们再决定是否运作整版广告。
B．以此为基础，我们再决定是否经营整版广告。
C．以此为基础，我们再决定是否奔跑整版广告。
2. A sales department consists of many people who are based in different parts of the country or the world.回答
A．这个销售部由很多工作在全国乃至世界不同部分的人员组成。
B．一个销售部由很多工作在全国乃至世界各部门的人员组成。
C．销售部由很多工作在全国乃至世界各地的人员组成。
3. I look forward to hearing from you by return.回答
A．期待能得到您的回信。
B．期待能够轮流收到您的信。
C．期待能很快从您那儿听到并返回。
4. Although successful salespeople often have special talents and an outgoing personality, the skills they employ are used by us all.回答
A．虽然成功人士通常拥有特殊天赋和外出性格，但是他们开发的技能也被我们所用。
B．虽然成功人士通常拥有特殊天赋和开朗性格，但是他们运用的技能也被我们所用。
C．虽然成功人士通常拥有特殊天赋和活泼性格，但是他们雇佣的技能也被我们所用。
5. Export companies often have a separate export sales force, whose travel and accommodation expenses may be very high.回答
A．出口公司通常拥有分散的出口营销人员，谁的差旅费可能会很高。
B．出口公司通常拥有分开的出口营销力量，公司差旅费可能会很高。
C．出口公司通常拥有专门的出口营销人员，其差旅费可能会很高。
第六单元
一、选择填空题（每题10分，共5题）
—Did you get your financial records into shape for your audit next month?
— _______. Keeping a strict account of all our incoming and outgoing is not an easy task.
选择一项：
A. It seems our records are always a little incomplete
B. It's a piece of cake
C. I'm still working on ironing out a few problems
— How much of a problem meeting the budget?
— _______.
选择一项：
A. The product should finance itself
B. Well, it seems that we underestimated the costs
C. You only need a budget increase for the first order
That's something you can improve by talking to human _______ .
选择一项：
A. courses
B. resources
C. sources
题目4
It will _______ about eight percent more than initially projected
选择一项：
A. spend
B. pay
C. cost
I'm still working on ______ a few problems.
选择一项：
A. iron in
B. to iron at
C. ironing out
— I thought that if I could get your support first, it might make getting approval easier.
— _________ .
选择一项：
A. We will need another four thousand dollars to cover the cost
B. Well, you've got my support on this
C. You only need a budget increase for the first order
There are more and more ______ of software for accounting, this has made the different types of software more accessible in terms of costs and variety.
选择一项：
A. manufacturers
B. manufacturing
C. manufactures
Large organizations will find ______ impossible to manage all these data if manual accounting were used.
选择一项：
A. what
B. that
C. it
Current _______ are those debts that must be paid within the year.
选择一项：
A. assets
B. equities
C. liabilities
The long-term assets are known as ______ assets.
选择一项：
A. fixed
B. current
C. net
That's something you can improve by talking to human _______ .
选择一项：
A. courses
B. resources
C. sources
Did you get the financial records _______ shape for your audit next month?
选择一项：
A. into
B. in
C. from
The bottom half shows ______ this money came from.
选择一项：
A. where
B. what
C. why
— Looking at this, if my calculations are correct, we are about five thousand dollars over budget.
— That's right.__________.
选择一项：
A. It will cost about eight percent more than initially projected
B. We will need another four thousand dollars to cover the cost
C. It's going to cost about five thousand more to complete the first order
— They want to make sure you're paying taxes on the money you make.
— ________ .
选择一项：
A. We're paying alright
B. At least, our records for money in are very complete
C. That's something you can improve by talking to human resources
二、阅读理解/翻译/完形填空（题型随机）（共50分）
完形填空：选择正确答案，补全文章（每题10分）。
Alibaba Seeks to Raise Billions in IPO
Investors in the United States are preparing for the first public sale of stock in the Chinese company Alibaba. The company sells goods 回答 linking buyers and sellers in the huge Chinese online market. Alibaba is expected to 回答 its initial public offering, called an IPO, in September on the New York Stock Exchange.
The total value of the company, based in Hangzhou, has been estimated at about $200 billion. Reports from Bloomberg News say Alibaba is offering investors a 12 percent 回答 of the company. That would mean the company could raise 回答 $20 billion dollars in the public stock sale.
After the IPO, Alibaba could become one of the most 回答 technology companies in the world. Apple, for example, has a market value of about $600 billion. Google is valued at about $390 billion and Microsoft is worth about $370 billion.
CBABC
第七单元
一、选择填空题（每题10分，共5题）
—________________ , but I still have the feeling that it's not safe enough.
—I couldn't agree more. That's why I only do street shopping.
选择一项：
A. Paying online is much unsafe than before
B. Paying online is less safer than before
C. Paying online is much safer than before
—Amy, do you shop online often?
— ______________.
选择一项：
A. No, I don't think so
B. That's a good idea
C. Yes. It's very convenient and the price is often lower than in store
I couldn't agree more. That's ______ I only do street shopping.
选择一项：
A. whether
B. because
C. why
Then your _____will be sold by auction.
选择一项：
A. stiff
B. staff
C. stuff
Chinese shoppers spent billions online yesterday as they took advantage _____ discounts offered on Singles Day (November 11).
选择一项：
A. in
B. of
C. with
—Some friends say when they get the article, ______________.
—That happens. So close quality control is needed to avoid e-shoppers' fraud.
选择一项：
A. it's quite different from what they saw on the website advertisement
B. it's quite same to what they saw on the website advertisement
C. it's easy to lose personal information
—Are there any disadvantages to shopping online?
—___________. But I think this problem will be solved soon.
选择一项：
A. It makes life easy
B. It takes some time for the stuff you buy online to arrive
C. The stuff you buy online arrives quickly.
It's said that some measures have been taken _____ this problem.
选择一项：
A. dealing with
B. to deal with
C. dealt with
What's more, it's not always so ______ for us to pay online as hackers might steal our user name and password.
选择一项：
A. safety
B. safe
C. safely
I couldn't agree more. That's ______ I only do street shopping.
选择一项：
A. whether
B. because
C. why
Sometimes I surf online shops to check some related information, and then go to a physical store to do the ______ shopping.
选择一项：
A. virtual
B. simulated
C. actual
Without close quality control, we may _____ fraud, and the e-shop may suddenly go offline, so you can't get a refund.
选择一项：
A. account
B. discount
C. encounter
An on-line virtual supermarket ______ the real supermarket, which makes it feel so real.
选择一项：
A. stimulates
B. simulates
C. simulators
______ friends and colleagues greeted each other with that day was “Bought anything today?”
选择一项：
A. That
B. Who
C. What
They exchanged tales of ____ or disappointing news of popular items sold out minutes after the spree began at midnight.
选择一项：
A. bargains
B. deals
C. goods
二、阅读理解/翻译/完形填空（题型随机）（共50分）
完形填空：选择正确答案，补全文章（每题10分）。
There is nothing in the US quite like Black Friday. Before midnight on Thursday, in malls across the US, people start queuing 回答 outside the locked entrances of stores, making longer and longer lines, 回答 coupons (优惠券), sipping coffee and hot chocolate, rubbing their hands and stamping (跺脚) their feet for warmth, 回答 chatting, and waiting for the clerks to open the door when the time arrives.
Black Friday, the day after Thanksgiving, which 回答 on Nov 28，2014, “has become in recent decades a special American holiday”, said the International Business Times. Indeed, up to 147 million Black Friday shoppers were expected to 回答 the dark of night and the elbows (手肘) of other shoppers so that they could bring home some bargains, according to the US National Retail Federation.
BABCA
翻译：为句子选择正确的翻译（每题10分）。
1. Shopping online is getting more and more popular. 回答
A. 网上购物越来越流行。
B．网上购物越多，就越受欢迎。
C．越多的网上购物，就越多地得到流行。
2. Walmart.com expects to register its biggest Cyber Monday yet, coming off a record Black Friday weekend online. 回答
A．沃尔玛公司期待注册其最大的网购星期一，然而却实现了黑色星期五周末在线记录。
B．沃尔玛公司预测其注册的最大的在线星期一，又突破了黑色星期五周末在线记录。
C．沃尔玛公司要求星期一网络技术注册，再次刷新了黑色星期五周末在线记录。
3. Retailers from Target to Sears are fast evolving Cyber Monday into something more akin to Cyber Week, as online deals stretch well beyond Monday.回答
A. 从塔吉特到西尔斯的零售商们正迅速把网购一星期改为像网购星期一的促销，因为在线交易在星期一之后也很好。
B．从塔吉特到西尔斯的零售商们正迅速把网购星期一演变为网购一星期的促销，因为在线交易除了星期一之外都很好。
C. 从塔吉特到西尔斯的零售商们正迅速把网购星期一发展成为更似网购一星期的促销，因为在线交易在星期一之后也很好。
4. The online marketplaces are doing well in part because shoppers are heading to those sites to find popular products that are selling out at regular retailers. 回答
A．在线市场部分销售状况良好，原因是消费者去这些网站购买普通零售商店在售的畅销产品。
B．在线市场销售状况良好，部分原因是，消费者去这些网站购买普通零售商店在售的畅销产品。
C．在线市场销售状况良好，原因是部分消费者去这些网站购买普通零售商店在售的畅销产品。
5. Click the button “buy” or “add to my shopping cart” to continue shopping other items or check out. 回答
A. 点击按钮“购买”或“加入购物车”，继续购买其他商品或检查商品。
B．点击“购买”按钮或“加入购物车”，继续购买其他商品或结账离开。
C．点击“购买”或“加入购物车”按钮，继续购买其他商品或办理退货手续。
阅读理解：根据文章内容，选择正确答案（每题10分）。
Cyber Monday Clicks in with Record Sales
Cyber Monday rocked while mobile sales roared.
The day widely regarded as the Super Bowl of online sales created a record day for
retailers, including Walmart, and marked a shift in shopping preferences as smartphones and tablets drove nearly a third of traffic — and for some retailers, more than half.
Walmart.com expects to register its biggest Cyber Monday yet, coming off a record Black Friday weekend online. Heading into the afternoon Monday, the website had already sold out of PlayStation 4 and Xbox One consoles, which weren't even discounted. Significant savings on TVs and tablets also encouraged shopping, says Joel Anderson, CEO of Walmart.com.
Retailers from Target to Sears are fast evolving Cyber Monday into something more akin to Cyber Week, as online deals stretch well beyond Monday.
As of 6 p.m. ET, sales on Amazon were up 44.3% over last year, while sales at eBay were up 32.1%, according to Channel Advisor, which tracks third-party sellers on eBay and Amazon. The online marketplaces are doing well in part because shoppers are heading to those sites to find popular products that are selling out at regular retailers, says Scot Wingo, CEO of Channel Advisor.
Flash-sale site Rue La La started Cyber Monday deals on Sunday with a “Cyberthon” that drew more than 350,000 people to the site. The sale promoted as much as 80% off on more than 150 brands. On Monday, sales of Cole Haan and Pandora Jewelry merchandise were strongest, CEO Steve Davis says.
1. Retailers used mobile devices and drove nearly a third of traffic, or even more than half to online shopping. As we know that doesn't belong to the mobile device.回答
A. tablets
B. smartphones
C. personal computer
2. PlayStation 4 and Xbox One consoles were sold out on the afternoon Monday although they weren't even discounted. 回答
A. eBay.com
B. Walmart.com
C. Amazon.com
3. According to sales on Amazon were up 44.3% over last year, while sales at eBay were up 32.1%.回答
A. Walmart
B. Rue La La
C. Channel Advisor
4. Cyber Monday deals on Sunday with a “Cyberthon” that drew more than people to the site. 回答
A. 350,000
B. 35,000
C. 3,500,000
5. We can infer from the passage _____ isn't an online retailer. 回答
A. Sears
B. Channel Advisor
C. Walmart
阅读理解：根据文章内容，判断正误（每题10分）。
Online Shopping Spree Sets Record
Chinese shoppers spent billions online yesterday as they took advantage of discounts offered on Singles Day (November 11). It is a festival for young single people to celebrate by eating together, sending gifts or going shopping, thus seized on by online retailers to increase sales.
It took only 13 hours for sales on just two online sites, Taobao and Tmall, to fly past last year's overall total of 19.1 billion yuan (US$3.1 billion).The final figure of Singles Day reached an astonishing 35.02 billion yuan as hundreds of thousands of consumers rushed
to buy clothes, furniture, and home decoration items at discount prices. What friends and colleagues greeted each other with that day was “Bought anything today?” as they exchanged tales of bargains or disappointing news of popular items sold out minutes after the spree began at midnight.
In under nine hours, turnover at the Alibaba Group's Tmall and Taobao sites had exceeded that of last year's Cyber Monday, a similar event in the United States.
“We hope other e-commerce sites also did a good job as we want Singles Day to be a holiday for consumers and a good chance for retailers to discover the unmet needs of shoppers,” Jack Ma, founder and chairman of Alibaba Group, told reporters.
“It's not a difficult thing to bring our total transaction size to 100 billion yuan in a couple of years but we hope to do more to help vendors and manufacturers to upgrade their products and service to reach more clients,” Ma said at a news briefing.
1. Online retailers took hold of the shopping spree to increase sales successfully.回答T
2. The final figure of Singles Day for this year reached 19.1 billion yuan.回答F
3. Cyber Monday is a similar event in the Great Britain.回答F
4. Other e-commerce sites did as well as Alibaba Group on Singles Day.回答F
5. Jack Ma's goal of transaction size is to reach 100 billion yuan in several years.回答T
第八单元
一、选择填空题（每题10分，共5题）
—You mean... like becoming a publicly-traded company?
—That's right. ______________ .
选择一项：
A. It's something we should give serious consideration to
B. It will still be a privately held company
C. It will become a privately held company
—But then we'll have to accept a Board of Directors chosen by our stockholders. Wouldn't that limit us in many ways?
—Certainly. But if you consider the massive capital investment that we'll receive, you'll understand that this could take our company —————— .
选择一项：
A. from being a big firm to being one of the medium-tier players
B. from being a medium-tier firm to being one of the big players
C. from being a medium-tier firm to being one of the small players
But Jerry, have you really thought this ______? You would essentially be giving up the company that your great-grandfather built.
选择一项：
A. through
B. of
C. about
Okay, let's say we make a decision _____; what kind of price are we thinking about charging for our stock?
选择一项：
A. to go public
B. going public
C. go public
The same is true ______individual proprietorships.
选择一项：
A. of
B. to
C. at
—Can you tell us why you think this makes good business sense to you?
—We've been doing quite well on our own and we could probably survive like this for quite a few more years to come, but if we really want to take it to the next level, ____________.
选择一项：
A. the board of directors needn't take the present economic situation into consideration
B. it's not necessary for us to develop the company any more
C. we are going to have to consider finding more investors
His method supports Mr Shiller's findings and has ________efforts to predict prices in
the financial industry.
选择一项：
A. influenced
B. influentially
C. influence
—We've done very well so far but if we want to see serious growth ______________.
—Yeah...maybe. But I have my doubts.
选择一项：
A. it might be time to stick to original business model
B. it might be time not to change company model
C. it might be time to ditch our old business model and go public
Well，the day we offer stock for sale is the day we will see how much______there is in our company.
选择一项：
A. fact
B. fate
C. faith
One kind of partnership is called a limited ________partnership.
选择一项：
A. obligation
B. responsibility
C. liability
His ideas are linked to the theory________markets are efficient, which means market actors taking all available information to create the correct price for things at any given time.
选择一项：
A. which
B. who
C. that
If people ________we're very valuable they won't buy our stock.
选择一项：
A. do think
B. think
C. don't think
—Okay, what is the decision?
—As you know, we have been a privately held, family-owned company for over 120 years,_____________.
选择一项：
A. and I think it definitely has a bright future
B. but it may be time to consider some major changes
C. but the company faces tough competition
二、阅读理解/翻译/完形填空（题型随机）（共50分）
完形填空：选择正确答案，补全文章（每题10分）。
Alibaba Seeks to Raise Billions in IPO
Investors in the United States are preparing for the first public sale of stock in the Chinese company Alibaba. The company sells goods 回答 linking buyers and sellers in the huge Chinese online market. Alibaba is expected to 回答 its initial public offering, called an IPO, in September on the New York Stock Exchange.
The total value of the company, based in Hangzhou, has been estimated at about $200 billion. Reports from Bloomberg News say Alibaba is offering investors a 12 percent 回答 of the company. That would mean the company could raise 回答 $20 billion dollars in the public stock sale.
After the IPO, Alibaba could become one of the most 回答 technology companies in the world. Apple, for example, has a market value of about $600 billion. Google is valued at about $390 billion and Microsoft is worth about $370 billion.
CBABC
阅读理解：根据文章内容，选择正确答案（每题10分）。
Organizing a Business in Different Ways
Businesses are structured in different ways to meet different needs. The simplest form of business is called an individual or sole proprietorship. The proprietor owns all of the
property of the business and is responsible for everything.
Another kind of business is a partnership. Two or more people go into business together. An agreement is usually needed to decide how much of the partnership each person controls. One kind of partnership is called a limited liability partnership. These have full partners and limited partners. Limited partners may not share as much in the profits, but they also have less responsibility for the business. Doctors, lawyers and accountants often form partnerships to share their risks and profits. A husband and wife can form a business partnership together. Partnerships exist only for as long as the owners remain alive. The same is true of individual proprietorships.
But corporations are designed to have an unlimited lifetime. A corporation is the most complex kind of business organization. Corporations can sell stock as a way to raise money. Stocks represent shares of ownership in a company. Investors who buy stock can trade their shares or keep them as long as the company is in business.
A corporation is recognized as an entity—its own legal being, separate from its owners. A board of directors controls corporate policies. The directors appoint top company officers. The directors might or might not hold shares in the corporation. Corporations can have a few major shareholders, or ownership can be spread among the general public. But not all corporations are traditional businesses that sell stock. Some non-profit groups are also organized as corporations.
1. This passage is mainly about 回答.
A. why different forms of business run
B. when different forms of business raise money
C. how different forms of business are organized
2. What is usually needed to decide the portion of the partnership each person controls?回答
A. A rule.
B. An agreement.
C. A regulation.
3. Who are not included in limited liability partnerships?回答
A. Full partners.
B. Limited partners.
C. Unlimited partners.
4. How can corporations raise money?回答
A. By selling stock.
B. By buying stock.
C. By holding corporation shares.
5. Who controls corporate policies in a corporation?回答
A. Chairman of the board.
B. A board of directors.
C. The owner of the corporation.
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