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商务英语II复习资料1.01版

2023-10-14 来源:步旅网
2010年第二学期《商务英语II》期末考试资料1.01版 熊伟2010年11月15日整理

2010年第二学期《商务英语II》期末考试资料1.01版 题型:

一、单项选择题 二、阅读题 三、翻译题 四、写作题

1、词汇[单项选择题]

单词/词组 释义

freelance You sell your work or services to a

number of different companies.

自由职业

teleworking You work for a company from home

via email,phone or the Internet

电子办公

job-sharing You do your job for part of the week

and another person does it for the other part.

分担工作

shift work You work during different parts of the

day(eg nights).

轮班工作

part-time You only work for some ot the week(not

full-time).

兼职工作

temping You work for different companies for

a short time without a permanent contract.

临时工作

consultancy You aren’t employed by a company,but

are paid to give specialist advice.

顾问公司;咨询公司

flextime You work a number of hours per week

or month but you decide when you start or finish.

弹性制工作

hot-desking You don’t have a permanent place or

office to work at,but you find a place to work when you arrive.

办公桌轮用 work for 为„„而工作 be involved in 涉及 be responsible for 职责在于 deal with 处理

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单词/词组 释义

report to 向„„作报告 be in charge of 主要负责,主管 specialise in 专长于

office gossip 办公室小道消息 credit 赞扬,功劳 managing director 总裁,总经理 brainpower 智能

worst-case 作最坏打算的,为最坏情况的,为最

不利条件的

scenario 事态,局面 full-time 全日制的

delegate 授权,分派工作

availability 利用(或获得的)可能性,可以利用的

人(物),人员、物资保证

job-sharer 与人分担工作的人

parental leave 父母假,育儿假,照顾新生儿女假 distractions 让人注意力分散(分心)的事物

contact 人脉,有影响的熟人,有用的社会关系 disruptive 造成混乱的 trade fair event 商品交易会 drinks evening 晚间酒会

coaching event 专项体验训练活动 network 建立关系网

socializing 参与社交,交际 corporate world 商界

co-chair 联合总裁、主席 be spread out 分散在各地 internal communication 内部交流 post-it note 便条 benefits 福利 incentive 奖励 pension 养老金 days off 几天短假

too good to be true 好得令人难以置信 client service executive 客户服务主管 take…with a pinch of salt 对„„将信将疑 breakout 突破

encompass 包括,包含 perk 好处,额外津贴 budget 预算

career goal 职业目标 senior management 高层管理人员 take after 与„„相像

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单词/词组 释义

take down 记下

to be taken for 被误认为 take off 打折 take on 承担

take for granted 认为„„理所当然 distribution centre 配送中心 warehouse 仓库

holding company 控股公司 call centre 呼叫中心 plant 工厂 headquarter 总部 subsidiary 子公司 branch 分公司 corporation 公司

division 部门分支

turnover 营业额,销售额 innovative technology 创新技术 chart 图表

revenue 收入,收益 research and development 研发

mission statement 宗旨宣言,目标宣言 fact sheet 情况说明书

sole trader 独立法人,独立经销店 partnership 合伙经营 entrepreneurial spirit 企业家精神

franchise 连锁店,特许经销权,特许经营 set up 建立

granting of a licence 同意发给许可证 franchisor 授予特许者

franchisee (公司的分店、零售店或联号商店

的)特许经营者,加盟者

branch out 拓展业务,使„„分支出来 charge 要价

profit margin 利润率,利润幅度,利差 launch 开办(新企业) ludicrous 荒谬的,可笑的 charge one’s own prices 自行定价收费 menu content 菜单的内容 invest 投资

venture 投资活动;商业冒险 fee 费用

online database 网上数据库 subscription 订购,订阅

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单词/词组 释义

word of mouth 口碑 mailshots 邮寄广告 spam 垃圾广告 banners 横幅广告 appropriate 适合的 deadline 最后期限

specify 明确说明,详细说明 attend a meeting 参加会议

hold a meeting 举办会议,开会

to source art (为商务用途)选择艺术装饰品 to commission art 定制艺术品 regeneration 重建,再生

sector (尤指商业、贸易等的)部门,领域,

行业

installation 安装

presentation 陈述,介绍,针对某一话题进行的发言 run a meeting 开会,使会议进行下去 visual 视觉的,可视的 reference database 参考数据库

premise 楼宇,单位,处所 questionnaire 调查表,调查问卷 social norm 社会规范 goal-oriented 目标明确的 interaction 交际 sponsor 主办方

2、语法[单项选择题/填空题] 1)Present tenses 各类现在时态

0 Even at home,always set (set) yourself a timetable.

1 You need (need) to find a quiet place to work,where there are no distractions.

2 If you communicate (communicate) with a client on the phone today rather than face-to-face,it’s still import to dress for work as normal.

3 Now that you have escape (escape) from the office,you’ll still need peace and quiet at home.Don’t answer the door to neighbours or make social calls.

4 Once you have been working (work)from home for a while,you might feel a bit lonely.It might be worth going into the office once or twice a week.

5 After you have been (be) at the computer for a few hours,remember to take a break – why not leave the house and go for a walk outside?

6 Be strong.When a friend calls and asks you out to lunch,say what you would say in any other job:’Sorry but I am working (work) on something at the moment.How about after five instead? 7 Make sure colleagues and clients can reach you and answer (answer) the phone as though you are in the office.

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2)The past 过去时 Dear Sir or Madam, I (0)saw (see) your advert for the post of Client Services Executive in yesterday’s newspaper and I would like to apply for the position.

As you can see from my attached CV,I (1)have been working (work) for my current company for over two years.I(2)joined (join) MacKintyre and Co in 2007 and since then,I (3)have had (have) many opportunities to develop my skills.However,I (4)have been considering (consider) a career change with a new challenge for a number of months and this seems like the perfect moment to make that move.

I see from recent press reports that your company (5)has expanded (expand) its operations in China and therefore I would like to draw your attention to my degree in Oriental Studies and Mandarin which I(6)completed (complete) in 2006.Combined with my current MBA,which I (7)have been studying (study) for part-time at the local university,I feel that I would be an asset to your company.

Please also note that my current manager(8)has agreed (agree) to write a reference and can be contacted on 0207 857 6785.

I look forward to hearing from you.

Yours faithfully

Daniel Lewis

3)Will and the future Will和将来时

0 I’m just phoning to confirm that I will be / am in my office by ten.

1 Don’t worry.I promise that I ’ll call / ‘m calling you back straight away. 2 Inflation probably won’t rise / won’t have risen above three percent this year.

3 We ’ll run / ‘re running seminars every day next week so I can’t take any time off,I’m afraid. 4 After that,I ’ll have / ‘m going to have a rest in my room before this afternoon’s session starts. 5 The hotel has a scheduled shuttle bus to the training centre.I think it is going to leave / leaves every half hour,but let me check for you.

6 Security open / will be opening the building at eight tomorrow instead of nine.

7 We begin at nine.So by the time he arrives at nine thirty,the first session will have started / will be starting.

8 He says he ’s going to leave / ‘ll have left at three to catch a flight even though he knows it doesn’t finish until four.

9 I’m sure you ’re receiving / ‘ll be receiving something in the post in the next couple of days,but I can check with my colleague if you like.

4)Modals 情态动词

1 Many viewers think the ASA should / can stop advertisers increasing the volume on TV commercials because it really annoys them.

2 A:Sorry,I fogot to bring you the information you asked for.

B:That’s OK.You didn’t need to / needn’t have.I found it on the Internet. 3 They don’t have to / mustn’t use the same trademark as us.If they do,we’ll sue.

4 Their lawyers should / must have told them not to take it to court because we never heard from

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them again.

5 He couldn’t get / couldn’t have got through when he tried to call.

6 She didn’t need to complain / needn’t have complained because eight other people also did. 7 Consumers don’t have to / mustn’t buy the product.After all, nobody forces them! 8 They shouldn’t / couldn’t have tried to defend the case. It was obvious they’d lose.

5)Reporting 间接引语

1 I am not happy with the arrangements.

She said (that) she wasn’t / isn’t happy with the arrangements. 2 We’re moving next week.

He said they were moving the following week. 3 We’ve planned everything.

They said they had planned everything. 4 I left the company in 2001.

He said that he had left the company in 2001. 5 I’ll call back at tomorrow.

The caller said she would call back the next day.

3、短文[阅读题]

1.1 Read about job-sharing.Write these headings into each paragraph. Get organised Set your limits Put pen to paper Two become one Open your mind Plan for disaster Find the perfect partner Don’t feel guilty

How to job-share

Wouldn’t it be nice if the working week finished on Wednesday?With a job-share it can.Here’s the essential guide to making it work. (0) Find the perfect partner

Find someone you like.‘Be prepared to communicate and share credit and blame,’says Carol Savage, the managing director of Flexecutive, a flexible working consultancy. (1) Open your mind

Bosses should consider requests for flexible working from employees with children under six. So embrace the benefits:‘Twice as much experience, skills, brainpower and energy,’Savage says. (2) Plan for disaster Always discuss the worst-case scenarios.When Margaret Mills, a teacher, lost her job-share partner because of a family illness, a return to full-time work seemed inevitable.‘We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.’ (3) Get organised Plan the system for handing work over carefully and play to each other’s different strengths. Delegate the workload according to each other’s particular skills and qualities. (4) Set your limits Managers should clarify what they expect in terms of hours, availability and results, and

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employees should manage their employer’s expectations. Sue Osborn, a job-shaer for 21 years,says,‘We’re ofen asked to do five-day weeks. Eventually you just have to say no.’ (5) Put pen to paper

Agree in writing arrangements for holidays, parental leave, retirement, etc. Everyone should know where they stand from the beginning. (6) Don’t feel guilty

Do not work until I am at home to make up for not being in the office every day. (7) Two become one

Clients may not like having to deal with two people working closely together. As Savage says:‘A job-share should be like a marriage – one voice,one unit.’

1.2 Read the article below about some new networking groups specifically for businesswomen. Choose the best word A , B or C to fill the gap 1-10. 1. A attending B going C meeting 2. A ideas B sugar C money 3. A department B company C group

4. A work B charge C responsible 5. A to B in C about 6. A run B control C produce 7. A speak B know C be 8. A do B see C make 9. A socialising B work C extra 10. A talk B win C success

Life’s all about making connections

To you, networking might mean (1) A a conference or trade fair event to meet new client or partners.Or it could be the coffee break at work where you share (2) A with colleagues in other departments. But nowadays networking has become an event in itself.

For example, Pricewaterhouse Coopers offer its female staff a formal networking (3) C called PwCwomen. With 900 members, it organises events ranging from informal drinks evenings to coaching events. Tina Hallet, who is (4) C for the group, says that she got involved (5) B networking because ‘I’d got to a reasonably senior level and I wanted to help other people to maximise their potential.’

You don’t have to be senior to (6) A a network though. Vicky Wood and Sally Hopkins had the idea for the City Girls Network when they first moved into London’s corporate world and wondered how to get to (7) B other women. ‘We couldn’t find anything for people with no experience. So we thought we’d start our own.’From twelve friends meeting regularly, it rapidly grew to 250 members from many different organisations. It’s a great way to (8) C useful contacts and bring in potential business.

Fiona Clutterbuck is co-chair of a network for the bank ABN AMRO. ‘Women tend to think of networking as (9) A and give it low priority.’ But given the chance, women will network – as the bank’s last ‘speed networking’ event demonstrated. ‘With over 100 women and men, it was a great (10) C . It is amazing how many people you get to meet from different parts of the 第7页,共18页 2010年第二学期《商务英语II》期末考试资料1.01版 熊伟2010年11月15日整理

organisation.’

2.1-1 Read the article about Xerox.What benefits and incentives does the article mention for employees at Xerox? Anwser:

There are four benefits and incentives below: 1) Training and staff development. 2) Opportunities for promotion. 3) A final-salary pension scheme. 4) A reward and recognition scheme.

2.1-2 Choose the best answer, A, B or C for question 1-5 about the Xerox article. ( B ) 1 The journalist of this article thinks that

A staff at Xerox are not telling the truth about the company. B Xerox offers great benefits to staff.

C people haven’t worked at Xerox long enough to know if it’s a good company. ( A ) 2 Where does the company tend to find its new managers?

A From staff.

B On training courses. C Only from graduates.

( C ) 3 Why doesn’t Kim Moloney have her own desk?

A Because she isn’t important enough. B Because there isn’t space at head office.

C Because she often travels and is away on business.

( B ) 4 As well as recognising its staff though promotion, Xerox

A gives cash bonuses.

B provides a number of perks.

C gives unpaid leave to take trips of a lifetime.

( C ) 5 One common feature of Xerox staff is that they tend

A to work hard. B to get promoted.

C not to change employer.

Is working for Xerox too good to be true?

What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer.‘It’s a very special environment,’she says.‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’

It’s tempting to take Moloney’s comments with a pinch of salt, especially considering that when you’ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there’s truth behind her enthusiasm.

Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. ‘Xerox has been good to me over the years,’ she says. ‘It has supported me through qualifications ... and last year I took part in the vice-president

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incumbent programme.’

Human resources is taken seriously at Xerox, Palmer says, and the company has a policy of promoting from within (which would explain Moloney’s amazement at her colleagues’ longevity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years’ work experience.

She started as a project manager for Xerox Global Services before moving into sales. Now her responsibility is to ‘grow and maintain customer relationships’.

Moloney is based at the head office in Uxbridge. ‘It’s great in terms of working environment,’ she says. ‘We’ve just got a new provider in the canteen and …we have brainstorming rooms and breakout areas.’

Much of Moloney’s role is visiting clients, so she doesn’t have a permanent desk at head office. ‘I’m a hot-desker, which is good because you get to sit with different people in the hot-desk areas.And you’re given a place to store your things.’

Head office staff numbers between 1,200 and 1,500 people, Palmer says. The company has four other main offices in the UK. The nature of the organisation, which encompasses sales and marketing, global services (the biggest division), development and manufacturing, means that the opportunities at the company vary from service engineers to sales roles and consultants.

Perk include a final-salary pension scheme and various discount schemes.The reward and recognition scheme is a little different, and rather nice: ‘Each manager has a budget every year to recognise and reward staff,’ Palmer says. ‘It can be in the form of a meal for two, or a bottle of wine. It can be up to £1,000. There’s the recognition, and then there’s putting money behind it.’ Moloney, however, likes the non-cash rewards. ‘Xerox takes care of all its staff but it also recognises the people who put in the added effort,’ she says. ‘It offers once-in-a-lifetime incentive trips, and recently I organised a sailing trip for my team.’

The idea of working abroad with the company appeals to her, and she says that her career goal is to be part of the senior management team. Here’s another employee, it would seem, who is in it for the long haul.

3.1-1 The table below lists things to remember if you are setting up a new businessas a sole trader. Read the article and complete the right-hand column. Setting up your own business Becoming a franchisee -good if you have plenty of business experience - good if you don’t have much business very high-risk experience -many new business fail (nine out of ten) - less risky than being a sole trader(only 0.9% of franchises fall) -suit people who don’t like to follow rules - you have a business relationship with someone else -for very independent people - doesn’t suit people who don’t like to follow other systems/people -has the potential to become a franchise - offers some independence and you don’t work for someone else

We wanna hold your hand

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Take a big piece of business sense, add some entrepreneurial spirit and voilà! You have a franchise. Starting up a franchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.

But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.’

So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company ? ‘Absolutely not,’ says Dan Archer, head of marking at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.

But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurail this isn’t for you. It’s a discipline, a club with rules.There is some independence – our franchisees can charge their own price although we’re strict on menu content. It’s running a business with help.’

Astrid Patil, a new Domino’s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: ‘Rather than putting all your time and effort into working for someone else, put it into your own business.’ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There’s a good profit margin and the business has seen growth.

Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.

Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. ‘An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.’ If the initial fee can be raised it’s an ideal opportunity to stretch those entrepeneurial wings.

3.1-2 Now read about another small business. Complete the text with the underlined words in bold from the article on franchising.

Tags that can end misery of lost luggage

Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia.The couple decided to (1) launch Globalbagtag.com, which sells secure tags which travellers attach to their luggage. They started to (2) charge £9.95 per tag in the first year, followed by a £2.95 subscription (3) fee for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.

Mr Truelove said: ‘We have seen a huge (4) growth in orders as travellers realise they cannot rely on the airlines to look after their bags. It is actually a very simple (5) concept .’Globalbagtag is now planning to (6) branch out into stickers for items including

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mobile phones, MP3 players, keys and laptops.

4.2 Read tips 1-7 below on how to delegate. Write in the missing heading A-G. A Tailor work to the individual B Be postive C Give incentives

D Define the expectations and objectives E Delegate complete tasks F Let go

G Avoid misunderstanding

How to delegate

New managers often find it difficult to delegate the tasks they used to do. But getting others to do what you did so well is a key to good management.

1 A It should be challenging and make use of their specific skills that you may not have.

2 E This is much more satisfying for the person delegated to than bits and pieces. If people feel they have ownership of a whole manageable project, they will usually rise to the challenge.

3 C Don’t start by saying ‘I know you’re really busy and don’t have time for this, but …’Explain why the job is important and why you have chosen them. Also explain what the rewards are — possibly financial or psychological. 4 D Specify what results are needed, the deadline, and how often the employee should update you.

5 G After you have briefed the person, ask them to explain back to you what they’re going to do to ensure the instructions are clear.

6 F Don’t check up on them. Make yourself available to answer questions but allow them space to work on their own.

7 B Give lots of praise, helpful feedback and constructive criticism. It boosts confidence and saves time next time.

5.1 Read about a company that deals with art in the workplace. Complete the information with answers A, B, C or D.

International Art Consultants

(1) A in 1979, International Art Consultants has been sourcing and commissioning art (1) B for over 25 years.

We work (3) D clients in the corporate, hotel, healthcare and urban regeneration (4) C . Our clients (5) A from multinational companies with £1 million art budgets to organizations renting art for just £10 a week. A (6) D of fourteen, we are small enough to care and large enough to cope.

We offer a (7) D combination of commercial experience, specialist art knowledge and high

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quality service and support. Whatever the size of the project our (8) A is for all our clients to be 100% satisfied with the end result. Over 75% of our work comes from (9) D business or referrals.

We work alongside professional artists who create art of the highest artistic and technical quality, and (10) B our staff have different areas of specialist art knowledge and expertise.

We hope that you will (11) A an appointment to visit us, look round the galleries, use the visual reference databases, and discuss your particular art (12) C with us.

1. A Founded B Set C Since D Last 2. A international B worldwide C all D around 3. A as B in C under D with 4. A divisions B industries C sectors D sections 5. A range B report C buy D supply 6. A department B building C unit D team 7. A original B mix C brand D unique 8. A scope B aim C outcome D line 9. A new B rental C reply D repeat 10. A few B all C more D any 11. A make B do C have D attend 12. A insure B objectives C requirements D paintings

4、短文翻译[翻译题] 1.1 参考译文:

如何分担工作

一个工作周如能在周三结束,岂不乐哉?采用工作分担制即能使这一梦想成真。如何使之顺利开展,以下方略为你指点迷津。

(0)理想搭档

找一位自己合得来的人。正如一家名为“Flexecutive”(弹性管理)的弹性工作方式咨询公司总裁卡罗·萨维吉所言,“要能够相互沟通,功过与共”。

(1)敞开心扉

有六岁以下孩子的员工,可能会希望实行弹性工作制。对此需求当老板的应该充分予以考虑。要欣然想到它所带来的好处,用萨维吉的话说就是:“双倍的经验,双倍的技能,双倍的智能和精力。”

(2)有备无患

要经常讨论,预见最坏状况。玛格丽特·米尔丝是位教师,由于分担工作的伙伴患家族疾病去世,她只能重新做回全职工作。“过去我们过分乐观了。我确实设法找到了一位适合我的人,但我只能说当时运气真是太好了。”

(3)安排有序

交接工作的制度要计划周密,有条不紊,发挥各人特产。根据各自的技能和素质分配工作任务。

(4)规定限度

经理们应该明确说明他们对分担工作者的上班时间、到岗情况和工作成果有何具体要

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求,员工们则必须设法应对老板的期望。苏·奥斯本与人分担工作已有21个年头。她说,“我们经常被要求每星期工作五天。最后我们不得不表示拒绝。”

(5)签订协议

经过协商,以书面方式签订各种有关休假、产假、退休等安排的协议。应该从一开始就清楚了解自己所处的地位和享有的条件。

(6)勿感内疚

不要因为无法天天在办公室办公,而在家工作到凌晨一点钟以示弥补。 (7)合二为一

努力与工作伙伴默契合作,因为客户也许不喜欢同时与两个人打交道。如萨维吉所言,“工作分担制应该像婚姻一样——做到一个声音,一个整体。”

1.2 参考译文:

生活就是建立人脉关系

对人们而言,建立关系网络也许仅仅意味着通过参加会议或商品交易会等活动认识新客户或合作伙伴;要么就是在工休闲暇时分,边喝咖啡,边与其他部门的同事交流思想。但是,时代发展到了现在,建立人脉网络本身已经成为一项重要活动。

例如,普华永道会计师事务所(Pricewaterhouse Coopers)就为其女员工提供了一个正式的关系网络组织,起名为PwCWomen(普华永道女性员工网)。该网络组织有900多位成员,定期组织各类活动,包括非正式晚间酒会和专项体验训练活动。据负责该组织的蒂娜·哈里说,她之所以开始从事这项工作,是因为“我身处高管职位,希望能够帮助其他女性充分发挥她们的潜能。”

但是,开办人脉资源公司无需身居要职。维基·霍普金斯初涉伦敦商界时,不知如何去结交其他女性,于是便萌生了成立“年轻职业女性人脉网络公司”的念头。“我们找不出任何为缺乏经验者提供的信息,于是我们决定自己干。”从12人的定期聚会开始,该网络逐步扩大,如今已拥有来自多个不同公司的250个成员。这是建立人脉关系、获得潜在商机的有效途径。

菲亚娜·克拉特巴克是为荷兰银行提供服务的一家关系网的联合总裁。她说,“女性往往会把建立人脉关系视为社交活动,不予重视。”但只要有机会,女性还是乐于为之的——该行不久前举办了一次“速建关系网”的活动,结果充分表明了这一点。“活动取得了巨大成功,有100多位男女员工参加。来自公司各个部门的那么多人相互认识交谈,感觉好极了。”

2.1 参考译文:

施乐公司:工作者的天堂

施乐公司的工作环境多么令人愉快!客服主管金姆·莫罗尼谈到她的雇主时赞不绝口。“这里的工作环境别具特色,”她说,“人们把施乐公司比作一个大家庭,而我惊讶地看到施乐公司拥有如此多的老员工”。

考虑到莫罗尼在施乐公司工作仅仅两年,她的话很可能会让人将信将疑,对任何在一个地方只工作过两年的人来说,任何人看起来都是资深的老员工。然而她对公司的热情赞扬是有事实根据的。

以集团人力资源部经理卡罗·帕默为例来说吧。1987年她以临时员工的身份加入施乐

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公司,如今担任人力资源部经理的职务已达7年之久了。“这几年来施乐公司一直对我很好,”她说,“公司支持我获取了各种资格证书„„去年我还参加了副经理岗位培训课程。”

帕默说,施乐集团重视人力资源,公司的一项政策就是从内部提拔员工(这正是莫罗尼惊讶地看到那么多工作多年的同事的原因)。公司每年只招收15~20名毕业生,而莫罗尼当年事公司从外部招募的员工之一,在此之前她有过几年的工作经验。

一开始莫罗尼是施乐公司全球服务部的项目经理,后来进了销售部门。如今她的责任是“发展和维持客户关系”。

莫罗尼的公司总部位于伦敦西部的欧克斯桥镇。“就工作环境来说那真是无可挑剔。”她说,“餐厅最近请来了一位新厨师„„我们还设有专门集思广益的会议室和攻克难题的区域。”

莫罗尼的主要工作是拜访客户,因此她在总部没有固定的办公桌。“我使用的是轮用办公桌,这对工作有利,因为在轮用办公桌区域,我经常碰到不同的同事,而且你有一个可以存放物品的地方。”

帕默说,公司总部拥有员工数1,200~1,500人,在英国还有四个主要分支机构。公司包括四个部门:销售和市场营销部、环球服务部(最大的部门)、市场开发部、研发与生产部。其经营性质意味着在公司里能够获得各种不同的机会,可以当售后服务工程师,可以当销售员,还可以当顾问。

其他福利还包括一个按最终薪水给付的养老金制度和各种折扣制度。嘉奖制度则颇有创意而且相当不错。“所有的经理每年都制定一个嘉奖员工的预算。”帕默说:“奖励的形式可能是两人共享的一餐饭,也可能是一瓶葡萄酒。奖励的价值可能会达到1,000英镑。”首先是认可,认可后面则是金钱奖励做后盾。

然而莫罗尼却喜欢各种非现金形式的奖赏。“施乐公司关照所有的员工,同时对付出额外劳动的人们给予认可。”她说:“施乐提供‘终身难忘’的旅游奖励,最近我就刚刚为我的团队组织了一次航海旅行。”

到施乐的海外公司工作室莫罗尼梦寐以求的事,她说她的职业生涯目标是成为高级管理层的一员。看起来,这又将是一位长期为施乐公司鼎力效劳的员工了!

3.1-1 参考译文:

我们愿与你携手创业

带着浓厚的经营意识,加上一些进取精神,再来瞧瞧,哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验,同时又不想在这个充满风险的昙花一现的独立法人世界中立足,那么开家连锁店不失为一个明智之举。

然而你必须明白自己将从事何种性质的经营,这是至关重要的。特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号,并使用其一揽子经营理念。

那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念呢?英国特许经营协会会长丹·阿齐尔回答说:“绝非如此,这是一种可笑的过于简单的看法。其实这还是由你来经营自己的公司,但是避免了一些风险,同时增加了别人的支持。”他指出,相比大多数遭受失败的独立经营者,只有0.9%的特许经营店以失败告终。

尽管如此,成为特许经销商不可能使那些极具冒险精神的人感到满足。它不适合那些不想循规蹈矩的人。达美乐比萨特许经销店的销售经理威廉姆·尤班克这样说道:“如果你充满开创冒险的精神,这种形式不适合于你。它是一种原则规约,一个必须遵守规则的俱乐部。

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虽说有一定的独立性——我们的特许经销商可以自己制定价格表,但我们队菜单的内容要求非常严格。这是在帮助下经营公司。”

阿丝特丽德·帕狄尔刚刚成为达美乐比萨店的特许经营者,她告别了律师生涯,和她丈夫合开一家特许经营店。“与其把所有的时间和精力倾注到位别人卖命的工作中,不如投入于自己的公司中。”帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师执业,转而经营这家比萨店,并获得回报。公司收益颇丰,业务出现了增长。

当然如果你下定决心,白手起家地单干,你随时可以从总店分离出去,另立门户,发展特许经营店。

阿齐尔说,想要设立特许经营店的新公司数目与日俱增。“加入这个队伍的人数多得令人难以置信,他们年龄越来越小,投资越来越少,他们获得回报后进行更大的风险投资。”如果能够募集到起步经费,开设自己的特许经营店,就为冒险家一展身手提供了理想的机会。

3.1-2 参考译文:

告别行李丢失之苦的神奇标签

Globalbagtag(环球箱包标签公司)是一对名叫“克里丝·特露拉夫和阿里森·特露拉夫”的夫妻在结束澳大利亚旅行后创办的。当时夫妻俩决定创办Globalbagtag.com网店,向旅客销售固定在行李上的安全标签。头一年每个标签售价为9.95英镑,接下来几年每个标签加收2.95英镑的点卡费。顾客们通过在线数据库输入自己的家庭住址,可激活网上标签。假如行李丢失,找到行李的人可以登陆环球箱包标签公司的网站,通报丢失的行李。特露拉夫先生说:“我们的订单大幅增长,因为旅客们意识到他们不能依赖航空公司来照看他们的箱包。”这实际上是一个简单的概念。环球箱包标签公司正计划拓展标签贴纸的新业务,包括手机、MP3播放器、钥匙和手提电脑等领域。

4.2 参考译文:

如何委派工作

不少新上任的经理很难做到把自己干起来得心应手的工作分派给别人。但是,把自己擅长的事情移交给他人来干,这是成功管理的关键。

根据个人的特长分配工作。这是由挑战性的工作。让他们发挥特长——你所不具备的特长。

移交整体项目。对被委派工作的人来说,这比移交支离破碎的工作更令人高兴。如果他们感到自己拥有整个可以负责的项目,通常会勇敢面对挑战。

给予鼓励。开始时不要说,“我知道你真的很忙,没时间做这个,不过„„”。解释该工作的重要性以及你选择他们的原因。还要说明报酬,无论是经济上的或是精神上的报酬。

明确期望和目标。详细说明需要的结果,工作的期限,以及员工每隔多长时间向你汇报最新进展。

避免误解。你把要求说明完之后,请他们重复自己要做什么给你听,以确保指令明确无误。

放手放权。不要成为他们工作的障碍。当他们需要你解答问题时再提供帮助,留给他们自己工作的空间。

态度积极。不吝夸奖,多提有益的反馈意见和建设性意见,这有助于树立信心,并节省

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下次花费的时间。

5.1 参考译文:

国际艺术顾问公司

成立于1979年的国际艺术顾问公司,在全世界为商业用途选择和定制艺术装饰品已超过25个年头了。

我们与各部门领域的客户都有合作,包括公司、旅馆、保健和城市重建等各个部门。我们的客户从大到拥有一百万英镑艺术品预算的各国公司到小到只付出十英镑租金租借艺术品的机构。虽然我们只是一个十四人组成的团队,但我们却足以应付大小的事务。

我们提供一份拥有商业经验、专家级艺术品鉴别知识和高质量的服务与支持的独一无二的组合。无论是何种项目,我们的目标是让我们的客户对最终的结果100%满意。我们75%以上的业务来自老客户或回头客。

我们在外工作的,对艺术创造有着极高天分和技能的专业艺术家们,和我们全体的员工,都有着不同领域的艺术专长和经验。

我们希望你们通过参观美术馆,使用参考数据库等方式前来商谈你们对艺术品的独特需求。

5、写作[写作题]

Business correspondence 商务信函

假设你是Lar Bonner公司的经理。在员工大会后,公司决定将父亲的育儿假从两周延长到三周。请就此事给全体员工写一封备忘录。 ● 提及之前的会议

● 说明新制度何时执行(9月25日) ● 提醒员工要提前一个月告知经理 参考范文:

To: All Staff

From: [ Name of student] Date: 25th July

Subject: Parental Leave

Further to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three weeks. The new system will come into operation as from 25th September. May I remind you that your managers will require one month’s notice?

A letter of application 求职信函

阅读下列一则招聘广告。设想你希望应聘此份工作,并在上面记录了自己的相关经历。利用记录的信息写一封求职信(字数:120~140个词)。 Personal Assistant to worked 2years as Overseas Sales Manager completed course We are currently seeking someone to receptionist and work in a busy and expanding secretary at college department. You will have experience in secretarial duties. Good knowledge of 第16页,共18页 English and at least one other language is preferred. You will need to travel abroad with the Sales Manager and 2010年第二学期《商务英语II》期末考试资料1.01版 熊伟2010年11月15日整理

been working for travel agency for last 6 months 参考范文: lived in Rome summer 2006 – fluent Italian Dear Sir or Madam,

I saw your advert for the post of Personal Assistant to Overseas Sales Manager in yesterday’s newspaper and I would like to apply for the position.

As you can see from my attached CV, I have been working for a travel agency for the last six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years.

I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006.

Please note that my current manager has agreed to write me a reference. I look forward to hearing from you.

Yours faithfully

[student’s name]

A memo 备忘录

阅读以下信息,然后给公司的全体员工写一份备忘录。 你是一家规模很大的制造公司的人事部经理。为了给员工提供更好的健康保险,公司最近更换了保险公司。该保险公司的代理人要来公司介绍新的保险条款。你的备忘录须包括: ● 告诉员工发生的事情及其原因。 ● 通知代理人来访事宜。

● 说明该代理人做介绍的时间和地点。 参考范文:

To: All Staff

From: [ Name of student] Date: 1st October

Subject: Presentation of new insurance policy

To offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.

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你是研讨会的组织者,想和两位助手核对下个星期研讨会的一些细节。写一份电子邮件给你的助手。字数为40~50个词。 ● 说明你为会议订了哪些房间。 ● 为慎重起见请他们确认时间表。 ● 说明一个与会者将会迟到。 参考范文:

From: [ Name of student]

Subject: Confirmation of seminar details Date: ╳╳╳╳

To: Assistant seminar organizers

Please note that I have booked Room 101 and 102 for the seminar next week. I’d be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr Singh will be one hour late on the Monday morning.

P9/5 P10/4 P12/2三篇写作范文

P13/2 P16/4 P19/5 P23/4 P24/3 P25/写作 P46/2 P58/3 P61/3 P65/4 阅读

以上资料仅供参考,如有谬误自行裨补。

熊伟 2010年11月15日整理汇总

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